August 20, 2014 at 11:00The history of game consoles in advertising. Part 4
Hello, Habr!
Do you miss the delicious ancient advertising for game consoles? Today I continue the series of articles on this subject by the seventh generation of game consoles. On the menu are Nintendo Wii, PlayStation 3 and XBox 360. For starters, Brazilian Zeebo.
Nintendo Wii is the successor to the GameCube, which hit the market in 2006. It seems like the console is not a competitor to the PS3 and Xbox 360, but at the same time belongs to the same seventh generation. Wii is focused on a wide audience, including not only fans of running and shooting, but also home-grown athletes, yogis and senior citizens.
In this video, the Japanese team drives a small car and presents the Wii to the Americans.
This video has been banned. Too sexy overtones.
The most popular game appeared on the market at the same time as the console - this is Wii Sports. And sold along with the console.
In April 2007, an advertising campaign was launched under the slogan “Wii'll not forget. Relive all vintage games with Virtual Console. " The concept was developed by Leo Burnett, an advertising agency. Nintendo had previously worked with this agency in 1991 - this is one of the images of that “adult” ad.
A great example of the virus: the news is that the Wii drove several people to the hospital. Fake of course.
Classic Advertising 2008.
Trailer Wii Motion Plus, 2009.
Wii Sports Resort is a follow-up to Wii Sports, released in 2009.
One of the most interesting, in my opinion, controllers is Wii Fit. It is needed in order to make people with sedentary work tear off a soft spot from a chair and jump and run a little. At least at home. For the controller, there are many exercises divided into four categories: yoga, strength training, balance exercises and aerobics. Great activity for the whole family.
Maximum player weight - 150 kilograms. To begin with, you will need to indicate age and height, and then offer the board to weigh and you will find out if you have an advantage or underweight.
In 2005, the Sony PlayStation 3 was first introduced at the Electronic Entertainment Expo. In fact, it was just a mockup.
The third prefix from Sony went on sale in 2006 in Japan and America, and Europe waited for it until 2007. In November 2013, the company announced that it had sold 80 million copies of the PlayStation 3.
October 2007, Gray Mexico.
In October 2007, this PlayStation Eye ad appeared. Eye is a camera designed for the PlayStation 3, operating at a frame rate of 60 hertz at a resolution of 640x480 pixels, and at a frequency of 120 hertz, at 320x240 pixels.
PlayStation Eye appeared on the market along with The Eye of Judgment, a collectible card game.
These posters were designed in 2008 by the Chilean advertising agency BBDO.
PlayStation 3 Slim ad, 2009.
In February 2010, Memac Ogilvy joined the agency.
In 2011, they announced Grand Theft Auto V, the best-selling game now. It sold over 17 million copies after it went on sale in 2013.
Reddit also advertised this game.
Need more scale!
Xbox 360 is the second consoles from Microsoft. It was officially announced in 2005. Currently, around the world, people play more than 80 million consoles. The Xbox Live service is integrated into the console operating system. It opens up wide multimedia possibilities for the user. Avatars, for example. In Russia, the prefix had to wait until November 2007.
Announced the console on the MTV channel. Here in this show.
There were several configurations of the console: Xbox 360 Arcade, Xbox 360 Pro, Xbox 360 Elite, Xbox 360 S (Slim), Xbox 360, as well as special editions, for example, Halo.
This is a special edition of Resident Evil 5.
One of the best-selling games is the Call of Duty series, as well as Gears of War and Halo.
Stunningly cool ads banned in some countries for promoting violence. Suddenly.
Another advertisement from the category of prohibited is dedicated to human life.
Without kinekta anywhere. Everyone loves him, right?
Well, let's finish this excursion into history with the first Brazilian prefix.
In 2009, the Zeebo console developed by Tectoy Tectoy and Qualcomm was launched in Brazil. They planned to sell it in other countries, and in some places it worked out. Its technical characteristics are far from the highest, and you need to connect it to ordinary TVs without HDTV.
The pricing policy was simple: the console itself cost only 199 dollars, and games for it sold at the price of pirates for other consoles, that is, about 10 bucks. Interestingly, games could be downloaded from the network - there is support for 3G or EDGE. FIFA 09, Need for Speed: Carbon, Prey and Brain Training were already loaded at launch. And Quake is generally free.
For those who know Spanish.
And Portuguese.
A masterpiece for the Mexican market.
The second quaka.
In the comments, write about your favorite games, interesting facts and other things related to these game consoles!
This is interesting:
The history of game consoles in advertising. Part 1: From Magnavox Odyssey to Super Nintendo
The history of game consoles in advertising. Part 2
The history of game consoles in advertising. Part 3
Motion Control in Games
The Nintendo Story Led by Hiroshi Yamauchi
Do you miss the delicious ancient advertising for game consoles? Today I continue the series of articles on this subject by the seventh generation of game consoles. On the menu are Nintendo Wii, PlayStation 3 and XBox 360. For starters, Brazilian Zeebo.
Nintendo wii
Nintendo Wii is the successor to the GameCube, which hit the market in 2006. It seems like the console is not a competitor to the PS3 and Xbox 360, but at the same time belongs to the same seventh generation. Wii is focused on a wide audience, including not only fans of running and shooting, but also home-grown athletes, yogis and senior citizens.
In this video, the Japanese team drives a small car and presents the Wii to the Americans.
This video has been banned. Too sexy overtones.
The most popular game appeared on the market at the same time as the console - this is Wii Sports. And sold along with the console.
In April 2007, an advertising campaign was launched under the slogan “Wii'll not forget. Relive all vintage games with Virtual Console. " The concept was developed by Leo Burnett, an advertising agency. Nintendo had previously worked with this agency in 1991 - this is one of the images of that “adult” ad.
A great example of the virus: the news is that the Wii drove several people to the hospital. Fake of course.
Classic Advertising 2008.
Trailer Wii Motion Plus, 2009.
Wii Sports Resort is a follow-up to Wii Sports, released in 2009.
One of the most interesting, in my opinion, controllers is Wii Fit. It is needed in order to make people with sedentary work tear off a soft spot from a chair and jump and run a little. At least at home. For the controller, there are many exercises divided into four categories: yoga, strength training, balance exercises and aerobics. Great activity for the whole family.
Maximum player weight - 150 kilograms. To begin with, you will need to indicate age and height, and then offer the board to weigh and you will find out if you have an advantage or underweight.
Sony PlayStation 3
In 2005, the Sony PlayStation 3 was first introduced at the Electronic Entertainment Expo. In fact, it was just a mockup.
The third prefix from Sony went on sale in 2006 in Japan and America, and Europe waited for it until 2007. In November 2013, the company announced that it had sold 80 million copies of the PlayStation 3.
October 2007, Gray Mexico.
In October 2007, this PlayStation Eye ad appeared. Eye is a camera designed for the PlayStation 3, operating at a frame rate of 60 hertz at a resolution of 640x480 pixels, and at a frequency of 120 hertz, at 320x240 pixels.
PlayStation Eye appeared on the market along with The Eye of Judgment, a collectible card game.
These posters were designed in 2008 by the Chilean advertising agency BBDO.
PlayStation 3 Slim ad, 2009.
In February 2010, Memac Ogilvy joined the agency.
In 2011, they announced Grand Theft Auto V, the best-selling game now. It sold over 17 million copies after it went on sale in 2013.
Reddit also advertised this game.
Need more scale!
Microsoft XBox 360
Xbox 360 is the second consoles from Microsoft. It was officially announced in 2005. Currently, around the world, people play more than 80 million consoles. The Xbox Live service is integrated into the console operating system. It opens up wide multimedia possibilities for the user. Avatars, for example. In Russia, the prefix had to wait until November 2007.
Announced the console on the MTV channel. Here in this show.
There were several configurations of the console: Xbox 360 Arcade, Xbox 360 Pro, Xbox 360 Elite, Xbox 360 S (Slim), Xbox 360, as well as special editions, for example, Halo.
This is a special edition of Resident Evil 5.
One of the best-selling games is the Call of Duty series, as well as Gears of War and Halo.
Stunningly cool ads banned in some countries for promoting violence. Suddenly.
Another advertisement from the category of prohibited is dedicated to human life.
Without kinekta anywhere. Everyone loves him, right?
Zeebo
Well, let's finish this excursion into history with the first Brazilian prefix.
In 2009, the Zeebo console developed by Tectoy Tectoy and Qualcomm was launched in Brazil. They planned to sell it in other countries, and in some places it worked out. Its technical characteristics are far from the highest, and you need to connect it to ordinary TVs without HDTV.
The pricing policy was simple: the console itself cost only 199 dollars, and games for it sold at the price of pirates for other consoles, that is, about 10 bucks. Interestingly, games could be downloaded from the network - there is support for 3G or EDGE. FIFA 09, Need for Speed: Carbon, Prey and Brain Training were already loaded at launch. And Quake is generally free.
For those who know Spanish.
And Portuguese.
A masterpiece for the Mexican market.
The second quaka.
In the comments, write about your favorite games, interesting facts and other things related to these game consoles!
This is interesting:
The history of game consoles in advertising. Part 1: From Magnavox Odyssey to Super Nintendo
The history of game consoles in advertising. Part 2
The history of game consoles in advertising. Part 3
Motion Control in Games
The Nintendo Story Led by Hiroshi Yamauchi
Only registered users can participate in the survey. Please come in.
What do you play / have played?
- 20.4% Nintendo Wii 66
- 59.1% Sony Playstation 3 191
- 51.7% XBox 360 167
- 2.7% Zeebo 9