10 most popular video reports since 404fest 2012

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    As you know, here in our Samara we hold the 404 Festival every year , where different people come and share experiences. We record this process on video and post it completely free on your youtube channel . We offer a selection of the most popular video reports for the past year.

    1. All the salt of one-page applications
    Arseny Zarechnev, Ostrovok.ru, Moscow



    In the report, we will consider the pros and cons of single-page applications, frameworks and ready-made tools for their creation, learn how to connect data and presentation and cover it all with tests.

    • What problems do single-page applications solve?
    • Rendering templates on the client - various approaches
    • Server Communication
    • Linking View and Data
    • Testing Single Page Applications


    2. The KGB itself: how to collect files on clients
    Vitaly Myshlyaev, SilaUma, Moscow



    Each time, when planning communications, we are faced with the problem of their effectiveness. If earlier this was done by simply dividing the costs by the result, today the technologies are already advanced enough to evaluate each contact separately and squeeze the maximum out of it, making the most relevant offer. You will learn:

    • What dossier can be collected on clients;
    • What to do if you have too many one-time relationships with site visitors;
    • How to build long-term relationships with visitors;
    • Is it possible to get customers for life.
    • And finally, see a live example of how this happens!


    3. Pattern it
    Ilya Birman, Design Bureau of Artyom Gorbunov, Chelyabinsk



    There are no managers in the bureau, because we believe that designers should communicate directly with clients, be well aware of their tasks, and talk about their work themselves. But how to avoid paper routine? How not to spend half a day scooping up mail from customers? How to spend less time preparing meetings? To do this, we will use total templating and pipelining. How - I will tell in the report.

    This is a report for designers.

    4. Responsive web design - how to make the Internet better
    Anna Selezneva, CreativePeople, Moscow



    The story of what responsive web design is, how and where it can be applied, what needs to be considered when creating it, and why it's time to start making responsive websites.

    • Why did responsive web design appear and why is it needed
    • Basic principles
    • Application methods
    • Instructions for the designer
    • Features of technical implementation


    5. 5 major mistakes that I made in management and how much it cost me
    Sergey Kotyrev, UMI, St. Petersburg



    Financial and intellectual striptease.

    • Public confession
    • Tears of remorse
    • Absolution


    6. Popular mechanics of venture capital industry
    Leonid Volkov, Searchlight Ventures, Yekaterinburg



    A little more time will pass, and they will simply beat in silence for the words “startup”, “venture capital fund”, “investments” and the like. The expectations of the young start-up industry in Russia and the harsh realities of the venture financing industry, with its many years of practice, were too disparate. Startups do not receive investments. Investors mother the quality of the pipeline. But often all this is just a consequence of a lack of understanding of some basic principles on which the industry rests - they will be discussed in the report.

    • The nature of venture capital funds: where did they get the money, why and in what they invest it
    • At what point should I ask the venture fund for money and what
    • How does the Term Sheet work, and what trifles should be paid attention to in the eighth font at all costs
    • How long does a venture transaction take and what stages does it consist of
    • What a startup can spend on venture money so that the deal does not turn out to be the first and last


    7. Technologist - also a designer, part 2
    Artyom Polikarpov, Design Bureau of Artyom Gorbunov (no longer), Borovichi



    It’s important for a technologist to be a designer. Without this, its interfaces will look good if it looks good. His code will not be used by colleagues. And he himself will drown in a routine.

    My report is not about technical skill, but about the implementation of good design, even where the designer did not get. Techniques and personal effectiveness of the technologist are a necessity for this. Although, motivation, perseverance and ingenuity can even compensate for the lack of skills.

    I divided the specific examples in the report into groups, answering the question of who the designer’s design solutions are useful for:

    • Simple users;
    • Other technologists and designers;
    • To myself.


    8. Put off business until tomorrow
    Anton Shein, Adrior, Moscow



    A report for those who sometimes notice that time is oozing like sand through your fingers.

    Sometimes it seems that in order to be in time, there should be 48 hours in a day. But even if this were so, besides the fact that one could leave work not at 22:00, but at 46:00, nothing would have changed.

    It is impossible to cope with a bunch of things without a clear system. But most time management systems are so complex that instead of helping, they take up time even more and require a constant effort of will to support them. Therefore, they are fairly thrown in a week or two.

    In half an hour I’ll tell you how to get the better of the routine, do not overwhelm the deadlines and free up time for relaxation and other important things.

    9. To be modern: I also want to basta
    Konstantin Obukhov, Pichesky, Moscow



    - I want a new way.

    What creates a modern visual digital-environment, and whether it creates something in general.

    - I want the same.

    In the pursuit of money and popularity in design, you can lose innovation, meaning and significance.

    “I want it now, but I'll wait.”

    What the future of design requires of us today, and what we demand of it.

    10. Testing with the whole team or who is Software Engineer in Test
    Seva Lotoshnikov, Google, San Francisco



    If you are tired of making releases on the night of Thursday to Sunday with a feverish bug fix that for some reason no one has found in the previous three months of development and two months of testing, you will be interested in a few lessons that Google learned from its experience.

    • Find a lot of bugs?
    • Can't release a new version on time?
    • A lot of work before the release?
    • Sleepless nights after release?
    • Want to get ahead of your competitors?
    • Take control under control.
    • Test the most important thing every day, every hour and every minute.
    • Do not test the unimportant.
    • Help engineers love testing.


    Announcement of the 404fest 2013
    This year, the 404 Festival will be held October 12-13 at the Holiday Inn Samara. Come, participate, you will like it!

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