Infographics: access to a global audience and the value of online languages

Original author: Immanuel Simonsen
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Our company has been localizing software, web services and games for the past 8 years. During this time, we have had countless times to answer customers' questions "what language do you recommend?" The answer to this question is not at all obvious: in order to understand which languages ​​it is worth translating your product into, it is necessary to evaluate not only the number of speakers of a particular language, but also their purchasing power.

Today we want to share infographics, which clearly shows the ratio of users and economic opportunities that become available when translated into a particular language.

Welcome to cat.

This infographic, created by Common Sense Advisory, lets you know which languages ​​are the most valuable in the global online space. For example, the Chinese language gives you the opportunity to contact 22.7% of the inhabitants of the network, but provides access to only 6.1% of the total purchasing power of the Internet.

An interesting conclusion suggests itself from the information presented: with the development of the Internet, companies will need more languages ​​to be heard by a certain percentage of people on the network. At the same time, the stronger e-commerce is developing, the fewer languages ​​are needed to get the same amount of profit. About the translator Infographic translation is done in Alconost. Alconost localizes applications, games and sites


into 60 languages. Native translators, linguistic testing, cloud platform with API, continuous localization, project managers 24/7, any format of string resources.

We also make advertising and training videos - for sites that sell, image, advertising, training, teasers, expliner, trailers for Google Play and the App Store.

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