Runetology (201): Vasily Esmanov, co-founder of Look At Me portal

    Vasily Esmanov about why paper publications are not guaranteed success in the online space, who can be distinguished in the online media segment in Runet, and why optimism can be a form of protest.

    Guest Interview:
    • What led Vasily Esmanov to journalism and online entrepreneurship?
    • How can a leader use the crisis to develop a company?
    • Monetization of online media: a case for building a strategy.
    • From a monolithic publication to a variegated media holding: how was Look At Media created?
    • “We always talk with people, I spend a lot of time with editors-in-chief, journalists. The working day is built in such a way that you talk to people 90% of the time. This is essentially my job. ”
    • What is the future of online media in Russia and abroad?

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