Add air! Visual Design Basics for Graphics, Web and Multimedia

    We present to your attention one of the most striking (in all senses, since this book is full-color) novelties of our publishing house, released in January 2013 - a book by American designers Kim Golombinski and Rebecca Hagen, dedicated to the concept of the so-called Viscom (visual communication).

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    Title: Add Air! Visual Design Fundamentals for Graphics, Web and Multimedia (White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design)
    Authors: Kim Golombinski, Rebecca Hagen
    Release Date: January 2013


    Written in easy language and free from complex professional terms and theoretical concepts, this book is an understandable practical guide to graphic and web design and layout, sufficient to master the necessary principles and working methods of a designer in any format: from printed materials to the web.

    The book is beautifully illustrated, printed on coated paper and includes topics such as:
    • the basics of effective communication design, delivering the necessary message to the viewer
    • preparation for work with a design project
    • 13 sins of layout
    • typography basics
    • work with color
    • style for web, video and presentations
    • infographics
    • storyboard (visual storytelling)
    • work with multimedia components
    • preparation for printing
    • Using Viscom Basics in Web Design
    • and much more (detailed content here )

    The book deals with three main topics, to which the authors constantly return in the course of the narration:
    1. Effective graphic design does four things: it attracts attention, controls eye movements, conveys information and evokes emotions.
    2. Any design rests on three pillars: visual objects, font and negative space.
    3. Beginning designers must first learn the standard, common rules for all, before you get the right to violate them.

    Below we offer to get acquainted with excerpts from the book, and you can see another chapter in PDF format on the book page on our website.





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