How to find an email marketer in a team



    There is not enough sensible personnel. We are often contacted with the question of where to find an intelligent email marketer in the team. How to find someone who can handle the newsletters? What qualities will he need? We decided to summarize our experience in this post.

    So, you are looking for an Internet marketer or mailing list manager. This material can also be useful for assessing the professional suitability of the specialists working for you.

    Essential Skills
    Paradoxically, an intelligent marketer working with mailing lists should know not only the market, analytics. He must be fluent in a language no worse than a copywriter and at least fumble a bit in html. These skills will be needed because he will work in a team with these people, organizing their work. It is difficult to organize or verify the correct implementation of what you do not understand. Sometimes corrections will be made in the course of work: it can be useful to sit next to the layout designer and check the work done, making changes and modifying the newsletter. And to understand what people connected with you with a common goal do is necessary. Just as it is necessary to convey to them the concept of this common goal.

    Ability to be friends with the sales department
    Your marketer or mailing list manager must have good communication skills. To increase the chances of a good return on mailings, he will need to establish a reliable communication channel with the sales department: sales should be aware of what and when is being sold, and the marketer should clearly know what and when to sell. Often, after the lead distribution, they “drop out” - if the lead clicked on the link, then let the sellers deal with it. This is fundamentally wrong and leads to the loss of the client.

    Flexibility
    It is no secret that in the marketing of mailing lists, you need to collect as much data as possible, analyze them, and then build a further strategy based on the data received. Sometimes you have to give up the strategy that you really liked, because it does not work. If a person lacks such flexibility, nothing will work out with mailings.

    Work speed
    More than once I had to see the marketing departments, where everything goes quietly, sleepily and calmly. Until the marketer bursts into the fiery god of maranas, distributes magic pendals to everyone and the work is not accelerated for some time, then to again wallow in the sleepy abyss. A familiar picture, huh? And not only in marketing, it can be observed. So, such a mailing list manager does not suit us. Marketing is war. Here the strategy and tactics are important, decisive throws “at the last moment” here have a better chance of failure.

    "Techie" or "humanities"?
    There is a strange opinion that marketing is a great place for humanities. The very fact that a clear analytics and monitoring is necessary already contradicts this. To the question of humanities and creators. They are not suitable. Online marketing or Internet marketing involves the collection and processing of databases, as well as the sea of ​​tedious scrupulous work on the methodical preparation of projects and decision-making based on facts and statistics, rather than intuition and “it seems to me”. Here, a person with a mathematical or engineering background is more suitable than a graduate of philology.

    Portfolio
    The mailing manager, as a rule, has a certain portfolio of work - which were the mailings, grounding pages, promotions. But what you should be primarily interested in is sales and leads. Next you can see the statistics of the newsletters. Only these figures objectively indicate whether the marketer is managing his duties. You can spend a lot of time and effort, make very beautiful mailings, but not bring customers. We do not need such marketing.

    Where to find such a mailing list manager?


    Perhaps he will come to you for an interview. And now you already know what basic aspects to pay attention to when meeting you. Perhaps you have already looked after such a person from your former team and entice him to work for you. You can also try looking for freelancers - as in relation to the freelancer, your obligations as an employer are much less than when hiring an employee, you can “test” the various skills of your potential employee.

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