"How to make money on mobile phones?" - podcast with Leonid Bugaev and Daria Batukhtina

    The AppProfessionals team recorded a podcast at the international mobile technology conference # MBLT12. Guests: Leonid Bugaev, partner and creative director of Nordic Agency AB, and Daria Batukhtina, expert in international PR and marketing. During the conversation, our guests were so carried away that they let slip and gave out some secrets and ideas for new startup projects in the field of mobile technologies.

    1. Mobile marketing:
    • How in Russia measure the effectiveness of advertising campaigns?
    • Does mobile marketing have a future in Russia?
    • There is someone to teach, but no one to teach: education in the field of mobile marketing.

    2. Mobile technology market:
    • Market trends: where are we going and what profession will become the most demanded?
    • Copy technology or adapt applications?
    • Kui software for "iron" is still hot!
    • Tips for those who want to start a career or improve their skills in the market.


    Leonid Bugaev. Partner, Creative Director of Nordic Agency AB (Moscow, Stockholm).
    An expert in the field of mobile technology. He participated in the creation of several start-up projects in the field of the web, worked in the areas of creativity and innovation in well-known advertising agencies (BTL and Digital destinations). He created projects for MasterCard, Philips, Mars, JTI, Unilever, P&G, Danone, HP, Microsoft, Intel, Apple.

    Daria Batukhtina, communications and PR specialist abroad.
    Blog: www.batukhtina.ru
    Daria worked for several years at the international Internet marketing agency, where she was responsible for a comprehensive business promotion strategy in the European space. She has knowledge in web marketing and communications. She was a speaker at key Runet events: e-Target 2009-2011, RIF 2009-2011, RIW-2010 - 2011. She is a co-organizer of a number of professional conferences for startups and investors in Russia and Europe: StartUp Women Forum 2011 in Moscow, StartUp Week Europe 2011 (Vienna) and the Pioneers Festival 2012.42 - conference and start-up exhibition 2012 in Moscow, where he is responsible for PR, inviting investors and speakers. Currently engaged in private practice and helps good startups and businesses find a common language with Western and Russian media.

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