A new form of competition among mobile applications

    Enemies used to seem obvious, here is your market, here are the players. You calmly saw your pie without being distracted by the outside world. Cute spiders in the bank. Now everything is a little different.

    There are still market sizes. If players fall into an expanding market, then of course it is more important to think about the growth of the market as a whole than about its share in it. She should come next. It is more difficult to entice a competitor than to get a new client who first encountered your product.

    Let’s now take a look at a mobile phone, there are an average of 20 to 50 applications. Some of them are vital. Most applications are installed to watch. If your application does not need the user like air, then chances are good that they will forget about you. Installed, forgot, cleaned, demolished.

    This is where the competition for user attention begins. You need to break through to him between twitter, evil birds and mail to remind yourself. How do you compete with desktop applications to get a few minutes of user attention.

    You need to carefully remind yourself in order to get a chance for a second date with the user, rather than an instant demolition for spam.

    So first of all, how can you remind yourself. It now practically does not depend on the OS in the mobile:
    Release a new version. It’s an expensive way, because in addition to a reminder, you also need functionality for the new version.
    Push notification in the notification center / application itself.
    If the application requires a login, then you can be reminded by the left mail or account on fb or twitter.

    Please note that notifications must be provided in advance. Usually this function, if it is not the main one, is thrown out of the first release. This is partly justified, as the first time can be recalled as an update. On the other hand, it can be risky, the second release may be delayed, and the application does not fly.

    And so now you can think about how we will remind ourselves.
    • You can help the user, prompt. This applies to “useful” applications.
      For news - give lightning about a serious event, for different maps and navigators - warn about huge traffic jams in the city, weather - warn about a cold snap or rain tomorrow.
    • Laugh, if you can, a great way. Only an excuse should be really fun. Good for gaming and entertainment applications.
    • Give a discount, for example, dictionaries for a translator are only sold for 0.09 bucks today.
    • If your application involves sharing information, make a selection of the best posts, pictures, anything in a month. Let the user see that the application has life and is so interesting.


    Total:
    • For starter applications, it is very important to get a second and third chance from the user. The sleeping audience of the application after 2-3 months from launch can be very large. Calculate the installation base minus monthly active users.
    • The second is easy to get, but think about how you can be useful or interesting to your user. In this case, there will be a next time.
    • You run the risk of annoyance, you can immediately be removed. Do not abuse notifications. The user does not need to be awakened often. Give the opportunity to disable these messages.

    I think that for the team launching a new product it will be very useful to think about this topic.

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