Runet Today, August 22, 2011. Experts of the issue: Anna Artamonova, Alena Vladimirskaya

    At the Finam FM studio , Anna Artamonova, vice-president of Mail.ru Group for strategic projects, and Alena Vladimirskaya, head of the recruiting agency Pruffi. Together with the host, Maxim Spiridonov, they talk about the state’s attempt to resist fraud with the USE on the Internet, the peaceful arrival of the Ministry of Internal Affairs on YouTube, the severe punishment that befell propagandists of pogroms in the UK, the new Yandex search platform, and the purchase of Motorola’s mobile unit by the corporation Google and the appearance of games on the social network of the same Google.

    1. The Ministry of Education and Science is organizing a competition for the creation of a partially automated system for detecting USE tasks on the Internet.This task is set in order to fulfill the requirements of Russian President Dmitry Medvedev. It is planned to allocate 28 million rubles for the implementation of the project. Bring it to the stage of full readiness is expected next year.

    - Is it possible to effectively combat the laying out and solving the USE tasks on the Internet?
    - Anna Artamonova: “The fight against fraud is a good thing. But, it seems to me, we run the risk of getting another example of how money is spent without a specific result. ”
    - Alena Vladimirskaya: “We calculated how much it could cost. According to our estimates, the cost for a year is no more than 5 million. ”
    - What is the demand for SMM-specialists from the state?


    2. The Ministry of Internal Affairs of Russia presented its own channel on YouTube video hosting.Through this platform, it is going to acquaint citizens with safety rules in various areas of life, including teaching them to recognize fraudsters on the Internet. Currently, three videos are available on the agency’s channel. In the future, the Rossiyskaya Gazeta writes, the Interior Ministry officials plan to post videos on YouTube about the capture of criminals, on road safety, and may also communicate with witnesses of various violations on a video hosting site.

    - What application goals does the Ministry of Internal Affairs want to achieve by establishing a YouTube channel?
    - Alena Vladimirskaya: “The state is beginning to understand that it must speak the same language with citizens and bring information to their home.”
    - Anna Artamonova: “We need to learn not only to upload videos, but also to work with the audience.”
    - Will the service in government agencies be attractive to Internet professionals?


    3. Two residents of the UK were sentenced to four years in prison each for calling for pogroms via Facebook. Jordan Blackshaw and Perry Sutcliff-Keenan created groups on the social network, where they campaigned for riots in their hometowns of Northwich and Warrington. It should be noted that Internet incitement on the part of young people had no effect. Both convicts intend to appeal.

    - How fair is the punishment?
    - Where is the line between personal freedom and delinquency on the Web today?
    - Anna Artamonova: “People still do not always understand that their actions on the Internet are real life and can have unpleasant consequences for them.”
    - Alena Vladimirskaya: “Both understood what they were doing. They created groups, and did not write in their personal profile. ”


    4. Yandex announced the transition to a new search platform - Reykjavik. Thanks to her, in particular, those who more often submit requests through the system in English will display more English-language sites. According to Yandex, there are about 8% of such people in the search engine audience. Along with other factors, Reykjavik, when identifying a person’s linguistic preferences, takes into account how often he opens the pages in English that he receives in the extradition.

    - What else is Yandex ready to do to personalize the search?
    - Alena Vladimirskaya: “The Runet is dying and is gradually becoming the Internet.”
    - Anna Artamonova: “It's great that Yandex is trying to move in this direction, but it seems to me that this is a rather useless move. His strength (both in the minds of people and in fact) lies precisely in the fact that he is well adapted to search in Russian. ”
    - What part of the audience de facto need the discussed innovation of Yandex?


    5. On Monday, August 15, Google announced that it is acquiring mobile device maker Motorola Mobility for $ 12.5 billion.The deal is expected to close at the end of the current - beginning of next year. The executives of the buyer company claim that the right to use the Android operating system will continue to be granted to Motorola Mobility under a license and the system will remain available to other manufacturers. Google CEO Larry Page as one of the motives for this step notes the increase in the patent base of the corporation.

    - How will the deal between Google and Motorola change the balance of power in the market for mobile devices and services for them?
    - Anna Artamonova: "Google is fighting in several clearings with different players at once."
    - Alena Vladimirskaya: "The stock that Google is doing now is an application for huge, world domination."
    - What will they do in the light of what is happening Microsoft and Apple?


    6. The administration of the social network Google+ gave users the opportunity to play online games. Including such well-known as Angry Birds and ZyngaPocker. At least until the end of 2011, the corporation offers game manufacturers cooperation on favorable terms: it receives only 5% of the total revenue from the application. In the near future, Google promises to provide access to the section to all account holders on their social network.

    - Will Google+ earn serious money on games?
    - Alena Vladimirskaya: “I am fascinated to see how the number of Google+ users is growing. And it should be noted that Google+ is very correct about the user profile. "
    - Anna Artamonova: “Google stopped trying to do something very original and realized that sometimes you just need to grab those ideas that are already on the market, and rather assign them.”
    - How will Google+ affect the market for entertainment applications for social networks?
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