Our New Logo

    Good afternoon, Khabravchians!

    Last week, we officially announced the new logo for our CUBRID project . Today I am very pleased to share this work with you. I want to tell you what contributed to such a change, as well as what is the meaning of the new shapes and colors.

    I believe some of you have already noticed changes on our official website http://www.cubrid.org . If not, then it's time to see how our new logo looks on the background of the community site.

    Background



    Since we first introduced the developers of other countries to the new CUBRID DBMS in 2009-2010, we began to receive various comments on the forums, by e-mail, about the previous CUBRID logo. Some users liked it, some didn’t. The main reason for the hostility to the previous logo was its similarity with the Oracle logo. The font was very similar, and a similar red color was used. At the same time, many users did not care, because, according to them, they needed the DBMS itself, and not the logo. Nevertheless, some users insisted and advised to change the logo due to the fact that it caused some negative impressions, or users had negative feelings towards the commercial Oracle, or even some of them had the thought that

    To get a more or less solid foundation for reinforcing these reviews or their reverse, we did a little research. The result was in favor of those who advised rebranding, which finally prompted us to begin developing a replacement for the already three-year logo. With this request, we turned to the design team of our parent corporation NHN. We asked for a logo that looks flexible, scalable, easily extensible, vibrant and friendly. We wanted the new logo to represent what CUBRID is at the root.

    A few months later we received 15 candidates for a new logo. With this, we again interviewed developers from Romania, China and Korea, and in the end we chose the logo, which you can see below.

    So on May 6th of this year we announced the new logo along with the release of the new version of CUBRID 8.4.0, which provides 80% compatibility with MySQL SQL syntax, as well as a performance increase of almost 2 times compared to the previous version.

    The form


    The new logo represents tangram . It consists of 7 flat figures, also known as tan , which can be laid out in different ways to form many other beautiful figures. This means elasticity , scalability and ease of expansion .

    As in the original tangram, in the CUBRID logo you can see 2 large right-angled triangles, 1 middle triangle, 2 small right-angled triangles, 1 square, and 1 parallelogram.

    CUBRID logo in the form of a tangram with the inscription.

    CUBRID logo in the form of a tangram with the inscription.

    CUBRID logo in the form of a tangram with an inscription in a horizontal arrangement.

    CUBRID logo in the form of a tangram with an inscription in a horizontal arrangement.

    Colors


    7 tans of the logo represent 7 colors of the rainbow, visible to human vision. This is “Every Hunter Wants to Know Where the Pheasant Sits,” i.e. red, orange, yellow, green, blue, blue and violet.

    However, we slightly changed the color scheme of the original colors of the rainbow, so that when combined, they can blend well with each other. As a result, the tangram consists of red # FF2B36, orange # FF6305, yellow # FFAE00, green # 00D936, cyan # 0091F8, blue # 002887 and purple # BE34A9 colors. We will also consider these colors the colors of the rainbow. And we like them very much! I hope you enjoy it too!

    Font


    The new font that we started using in our logo and other official documents is called Sansa , which is available in thin, plain, bold, and italic fonts. Although this font only covers Latin letters, I think we’ll come up with something for the Cyrillic alphabet. As you can see, the font is very beautiful with smooth edges, so we liked it. Sansa is commercial and can be purchased at an online store, such as FontShop.

    Icons


    Since tangram is a universal figure, we can collect many other derivative forms and use them as icons for different purposes. This is a matter of creativity. This is what I like the most!

    While we are replacing the old logo with a new one, please be active and express your opinion on our new logo in the comments. What do you think?

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