How to create your affiliate brand

    Affiliate Network "Where is the Elephant?" Continues a series of publications of foreign materials on affiliate marketing.

    Previous article - “ Pay per action or affiliate program? ".

    Articles are published on the materials of the online journal Feedfront.com .

    Speaking about the most promising practices in affiliate marketing, it is necessary to highlight the importance of creating affiliate brands instead of affiliate sites.

    Once a standard approach to affiliate marketing was the creation of affiliate sites based on 50 articles of three hundred words each, representing a variety of combinations of keywords. In modern competitive conditions, successful promotion of an affiliate site through its optimization for search engines using similar tactics is ineffective.

    If you want to not only organically fit into the environment created by Google and Yandex, but also to prosper in it, you need to carry out activities to promote your site at a higher level.

    So what is an affiliate brand? Let's look at the most striking example of a large-scale affiliate brand - Shopping.com. In fact, it simply aggregates data from various affiliate network sites. But they bought an easy-to-remember domain and, unlike their competitors, offered users the opportunity to leave product reviews, thus making their offer unique.

    This distinctive feature of Shopping.com ultimately led to 4 million unique users per month, according to Quantcast.com, and to millions of dollars in profit on a quarterly basis. Of course, Shopping.com is a vivid case of the successful promotion of an affiliate site (and proof that it is possible not only to make a profit using the affiliate site, but also to create an independent business on its basis), but this does not mean that other partners cannot use this idea and repeat their success. And even if you don’t earn millions like Shopping.com, having an affiliate brand will bring you significant profits.

    Finding and offering a differentiating difference for a particular affiliate site is exactly what partners think about most often. And, ultimately, this difference will lead to the emergence of a brand.

    So how to create an affiliate brand?

    1. Buy memorable “branded” domain names, not domains consisting of search keywords.

    2. Find your niche and make your site interesting. Let's make it clear right away - it's not true that search engines don't like affiliate sites. Google and Yandex do not like partner sites with non-unique content. Treat your affiliate site as a real business, in which you need to invest time and effort, and try to make the affiliate site different from others.

    3. Make sure that at least 20% of the content on your site is unique, interesting, up-to-date information.

    4. Allow users to add their content - modern sites suggest the possibility of dialogue.

    5. Analyze sites that offer the same products or services as you do and find out what users are missing right now. Fill this niche to be ahead of the competition.

    Many popular affiliate sites, which are recognizable brands, earn not only on the affiliate network, but also on the contextual advertising placed on these sites.

    It is important to understand that affiliate marketing is developing rapidly and the ability to create a brand is necessary if you want to compete in the new conditions.

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