PPSOS and SMM

    Representatives of mobile operators cheerfully report to us about their achievements in social media, but what really is? A small analysis of the activities of agencies and their clients OPSOSov under the cut.

    MTS



    Most of all, MTS representatives spoke about their successes last year. Having familiarized yourself with an example of their presentation, you will see many non-standard solutions.
    True, they, under the influence of a fashion or agency, have already rushed to conquer the expanses of digital advertising, without having solved the most important task in social media - they have not learned how to listen to their users and help them solve their problems.

    You will not find MTS tech support representatives on Facebook, Vkontakte, or Twitter. And even on Habré, their specialists prefer not to get into disputes about MTS services and clearly show their brand affiliation.
    In addition, MTS does not even have a representative office in any social media - a search on Vkontakte groups gives an abundance of motley groups of dealers and resellers of the operator, of dubious reliability. And the official site of OPPS has not even been subjected to the simplest SMO and does not have a single link to representations in social media. It’s clear that nobody needs like under the tariff, but many users are in demand with the ability to at least follow the company's news on Twitter.

    We get that to date, all the activities of MTS in social networks had their sole purpose only to attract new users. In the presentation that I mentioned above, it was said that within the framework of the advertising company of the Red Energy tariff, work was carried out to constantly engage users in communication with the brand within the game (both off-line and on-line), but these works were carried out in the framework of the platform, which is practically independent of social networks, and in the presentation, there is not a word about how MTS helps users in social networks to solve problems with communication.

    Beeline




    The quietest of the OPPS. At conferences, she doesn’t have beautiful reports about her presence in social networks, and the official site, like the red competitor, does not have a single link to representative offices in social networks, tweets about communication problems for this operator remain without replays.

    Megaphone




    Better than competitors, things are with Megaphone.
    Unlike MTS, its representatives do not yet talk about the abundance of non-standard advertising companies in social media, but the operator has its own representative offices in the most popular social networks.
    The official website immediately provides us with links to Twitter , the Facebook Page , the VKontakte Group , the Youtube channel , the LiveJournal community.
    And what is atypical for the Russian SMM, which is so meaningless and merciless , customer support representatives help users on these social networks by answering their questions fairly quickly and adequately perceiving criticism and bug reports.

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