Google TV Access Unblocking Talks

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    According to insider information, Google is actively negotiating with three television networks that blocked access to their sites for users of Google TV, a service launched in the US this month.

    The three largest broadcasters (ABC, NBC and CBS) blocked the web versions of their shows for owners of Google TV consoles, thereby casting a shadow on Google's bright dream to switch from desktops to televisions in living rooms.

    Representatives of Walt Disney Co and NBS Universal confirmed on Thursday that companies blocked access to Google imagers. Disney owns the ABC network and the ESPN cable business channel. Fox News Corp also does not rule out the possibility of a similar move.

    The service is implemented on the basis of consoles from Sony Corp and Logitech International and, of course, provides new opportunities for advertising from Google, which is the main source of income for the giant.

    But Google’s plans seriously threaten the stability of the television business that broadcasters have so clearly realized. Google get just a huge advertising platform, biting off some of the revenue from television companies. The first blocking site was the online video service Hulu, and then everything went downhill.

    Some companies are trying to put pressure on the corporation of goodness, so Disney requires google.com to filter the results of the issue for pirated content, if it relates to Disney products, and this does not mean cartoons about Mickey, but all sorts of “Desperate Housewives”. According to an insider, Google’s response did not suit Disney.

    And although Google says that their development is optimized only for certain sites with licensed content, broadcasters do not really believe them.

    The corporation does not intend to make money on software for Google TV, however, advertising should have paid off in full. The corporation is currently negotiating with media buyer Madison Avenue so that it can offer such a scheme for selling Google advertising so that it does not conflict with television advertising.

    via reuters.com

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