LTE in Russia - in three days in Kazan

    Infrequently, Russian companies are at the forefront of advanced technology. On August 30, Yota launches the world's second 4G network using LTE technology in Kazan. A little earlier, the company opened an international representative office in London, has been successfully operating in Nicaragua for a long time, and is preparing to launch commercial networks in Belarus and Peru. The influential British magazine The Economist praised Yota - over the year, the Russian company has become one of the leaders in the Internet communications market in Russia and has become an international company.

    - in October 2008, the company appeared
    - in June 2009 the company put the networks into commercial operation
    - in October 2009, Yota had 200 thousand subscribers and a break-even point
    - Now the company has 600 thousand subscribers in five cities with a total population of 25 million people. This means that every 50th resident (or every 20th among young people) is a Yota subscriber. The

    secret to success is simple - honesty with your customers and transparency of tariffs. Tired of predatory tariffs, people use 4G, pay clear, always the same 900 rubles per month and get the opportunity to use the same Internet everywhere - at home, at work, in a cafe, train station, on vacation in Sochi, on a business trip in St. Petersburg, immediately, not yet moving into the city, only having got to Pulkovo.

    The Yota promotion strategy for data transfer instead of voice services is often also used by Japanese operators. They earn up to 70% of their revenue on these services. Such an active attack on the Internet forced the entire Big Three to introduce conditionally unlimited Internet tariffs and significantly reduce prices. Now Yota is preparing a new revolution - the LTE network, which supports speeds of up to 100Mbps download and 50Mbps upload, and the response delay between the base station and the subscriber is only 10ms. In addition, LTE is built on existing equipment, easily integrating with GSM.

    The company is actively developing abroad. According to Yota CEO Denis Sverdlov, the geography of expansion was determined by the speed of solving bureaucratic problems. So, in Nicaragua, Peru and Belarus there were no noticeable barriers - frequencies were allocated quickly, the authorities were interested in the emergence of an innovative Internet. In Russia, the company will build networks in Kazan, Novosibirsk, Samara and two more cities this year.

    News about the launch of the network on the rbc website: “The first LTE network in Russia will be launched in Kazan on August 30”

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