AdMob: Android - the fastest growing mobile platform

    According to a recent AdMob study on mobile traffic in February 2010, Android devices continue to gain popularity.

    AdMob explores global network traffic for mobile advertising requests in more than 15 thousand sites and applications. According to the February 2010 Mobile Metrics Report, Android still holds second place among mobile platforms for smartphones in terms of “activity in the consumption of advertising.” Back in December, Symbian was ahead.

    The popularity of platforms for February 2010 according to AdMob:

    1. iPhone OS - 50% (the share has not changed since last month);
    2. Android - 24% (in January it was 21%);
    3. Symbian - 18% (was 19%);
    4. RIM OS (Blackberry) - 4% (was 5%).

    Among the popular smartphones are many Android devices:

    1. Apple iPhone - 49.5% (-0.9%);
    2. Motorola Droid - 7.8% (+ 0.6%);
    3. HTC Dream - 3.2% (-0.3%);
    4. HTC Hero - 3.0% (+ 0.4%);
    5. HTC Magic - 2.6% (+ 0.5%);
    6. Motorola CLIQ - 2.6% (+ 0.3%);
    7. Nokia N70 - 2.0% (-0.3%);
    8. Blackberry 8300 - 1.5% (-0.2%).
    9. Palm Pre - 1.4% (-0.6%).

    The full AdMob report is available in PDF format.

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