Rupert Murdoch going to sue GOOGLE - a great way to commit professional suicide News Corp?

    Rupert Murdoch is about to sue Google: suicide News Corp?

    WalkyTalky reports that an article was released about yesterday’s release of New York Magazine in which the author, referring to a trusted source in the News Corp leadership, says that Rupert Murdoch is going to sue Google if the company refuses to fulfill his ultimatum .

    A well-known billionaire, worried about the declining popularity of print media and related advertising media, has recently made repeated attempts to monetize online versions of its magazines and newspapers. None of them can be called successful.

    However, its latest initiative is the forced removal of all links to News content. Corp. Murdoch turns Google’s search catalog into a crusade, an almost holy mission to save the mastodon ideology of running a media business.

    Hello weapons!
    The NYT article can be considered the actual declaration of war between News Corp and Google: Murdoch makes it clear that if Google refuses to pay for the publication of News Corp content in its search directories and / or does not remove it from them on demand, the media magnate will follow immediate legal action.

    The situation is very delicate - the victory of either side will set a precedent on which all subsequent court decisions will be based. Murdoch’s position looks completely flawed - a person completely does not understand the principles of the modern Internet and content distribution technologies.

    It is clear that the removal of News Corp. content. from Google will only hurt News Corp itself: Murdoch’s resource traffic will plummet. Along with it, advertising revenue will fall. At first, Google will also be in the red, losing some money on contextual advertising. But this failure will be temporary - the number of search queries will not decrease and the site of News Corp. sites other news resources, primarily the blogs of professional journalists, will gradually take over. Accordingly, Google’s contextual advertising will also go there.

    Murdoch’s position is understandable - professional news production requires huge expenses: editorial boards, consultants, managers, photographers, bureaus in all parts of the world, etc. etc. His position is "professional news costs money and users must pay for them."

    News Corp office will soon be occupied by bloggers

    Even 10 years ago no one argued with this statement. But today, the issue of professional media holdings with annual operating costs of several hundred million dollars does not concern the end user. The Internet allows any news to reach millions of readers in a split second - bureaux, the huge, bloated administrative staff is no longer needed. The quality of modern digital soap dishes is more than enough to illustrate articles, the services of photobanks have decreased 100-500 times in recent years (instead of $ 1,000, you can buy a photo on the cover of the magazine for 5). As for professional journalists, they won’t be left without work - a real authority in their field can very well earn on a personal blog - his articles will be popular and regularly indexed in search engines and, therefore,
    Blogs are the new media Gods of
    People who lead more or less professional blogs - millions. Of these, according to the Pareto law (Pareto law, or the Pareto principle, or principle 20/80 - the rule of thumb introduced by the sociologist Wilfredo Pareto, in the most general form, is formulated as “20% of the efforts yield 80% of the result, and the remaining 80% of the efforts only 20% of the result. ”It can be used as a basic principle for optimizing any activity: by choosing the minimum of the most important actions correctly, you can quickly get a significant part of the planned full result, while further improvements are ineffective and may not be justified (according to . Pareto curve clearly)) at least 20% - excellent, popular and profitable.

    Mr. Murdoch, you are cutting the branch you are sitting on. Maybe it’s easier to just give us your money? :)

    PS Of course, Murdoch himself is not strong in technology, which is excusable for an 80-year-old manager. Most likely, his decisions are based on the “tips” of numerous highly paid (!) Advisers, who, in turn, do not want to lose huge salaries just because they upset the boss with a stupid innovative idea. Something like - “Mr. Murdoch, it might be better to pay Google so that our links always take the first 20 lines of search results ?!” :)

    Source: WalkyTalky

    PPS Who are News Corp:
    News Corporation (NYSE: NWS) is a controlled company of Rupert Murdoch, which owns, in particular, 20th Century Fox, Fox News, DTH satellite operators BSkyB, Sky Deutschland, Sky Italia, Foxtel, MySpace, Dow Jones (including service Factiva), Best FM radio stations, Our Radio, Ultra, News Outdoor advertising agency, as well as The Wall Street Journal, The Times, The Sun and New York Post. Revenues of News Corporation in 2006 exceeded $ 25 billion, net profit amounted to $ 2.3 billion. During the election campaign, it supports the Republican Party of the United States.

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