How to find good keywords and ideas for your articles

    One of the most important things you should think about before starting a project is SEO. By optimizing the site’s content and using the right keywords, you can get a large influx of visitors. SEO is a very comprehensive exercise that has many twists and turns. One of the most important points of this complex is the selection of the right keywords. We’ll talk about this.

    Although the selection of these words is one of the most important actions, few know how to choose the right combination to get the best result. Keyword search is also very important for PPC (pay-per-click / pay-per-click) campaigns, because with the right search words you can get quite a lot of profit.

    Today, in this guide, I will show you how to find the right keywords using a couple of straightforward combinations. Obviously, we will need some useful tools. There will be a total of 5.

    First, you will need a couple of keywords that accurately describe your project. I will take the word “design” as an example.

    So let's go.



    1. The first tool is the Google Ferris Wheel . We are looking for what to write articles and notes about.



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    Google is not only the most popular search engine, it can also find the most popular topics and keywords for you. And it doesn’t matter what your topic is. Google Ferris Wheel is a tool available from the search home page. To find it, click “Show advanced options”, and then select “Wonder Wheel” from the list on the left. This tool will show close links with your keywords, and also show a tree of popular topics.

    2. The next tool is also from Google - Keyword Selection .



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    It’s a well-known fact that the Google AdWords system is very powerful and how many people use it. Google has also developed a handy tool designed to help you find the best keywords to run your AdWords campaigns. At the same time, you can use it to select words for your project. The tool has a couple of useful features, but for us the most important is the "choice of displayed columns" that appears after the search. This feature will tell you the average cost-per-click for each keyword.

    Another useful feature is the "Monthly Number of Inquiries Around the World." It will help you determine how many queries are driven into the search for the keyword you need, thereby showing the most popular words.

    3. The next tool is the Word Tracker project .



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    This is a pretty simple and powerful tool for finding relevant keywords. In general, Word Tracker is a free tool, but you can use the premium version, which costs $ 59. However, you must remember that this tool produces results optimized for the United States. And also that he does not accept the symbols of the Russian alphabet in the search.

    To get the result, drive in a keyword or phrase and press the "Hit me" button. After that, we will get a list of the most popular keywords and phrases from search queries, which is what we need. In the right column you will see the number of search queries for each word.

    4. The penultimate tool is Keyword Spy .



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    This tool accepts Russian characters in the search, there are more countries for analysis, but Russia does not. It’s best to use this resource to search for keywords on the content of your project. Another good feature is the ability to use the site for free and search for domains, links and advertisements.

    One more thing - Keyword Spy allows you to see statistics on PPC (pay-per-click) campaigns. I have not seen such a feature on other keyword search engines, so it can be useful for those who use the PPC advertising model.

    5. And the last, but not the worst, is WordStream .



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    With a database of more than 1 billion of the most popular keywords, WordStream is a powerful free keyword resource. Thanks to this, it will definitely help you find the right keywords for your content. The site also allows you to export a list containing more than a thousand keywords on the selected topic.

    You can also see the list of recommended words and search tools created by SEO experts from the SEO Book project . Also on their website there is a video with explanations on finding keywords and their rational use.

    And finally



    I recommend that you use the search for top content that most search engines have. AOL Hot Searches , Google Trends and Zeitgeist , MSN Search Insider and, of course, Yahoo! Buzz index .

    PS Before you use the resources mentioned in this article, I recommend that you brainstorm and write out some random keywords that fit the theme of your project. This will help determine the idea of ​​what you need to find.

    I decided to translate this article , as I myself recently came across a search for keywords.

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