December 16, 2009 at 17:23What lies to the customer
If you are well versed in any area: before your eyes you see an integral picture of what is happening, trends are obvious, factors that improve and worsen the situation are known, then you can easily recognize lies or deceit when someone comments on a situation in this area.
As you know, every Russian knows about politics, design, football and how to raise children. Perhaps that is why it is so funny to listen to official reports of officials and politicians. Particularly annoying are the promotional promises of fellow workers.
That's what I want to talk about: misinformation in web development. Everyone who has come across direct sales knows that they often have to be underestimated, and sometimes they are cunning. This increases sales efficiency, and, therefore, improves the welfare of the company and the seller himself. But do not forget that the site is a service, not a product. Yes, this is just software code that runs on a remote server, but you cannot compare the software product “Site” and a software product, for example, “Computer game”. If the company sold and forgot the game disc, then the site still needs to be developed, installed, configured, filled with content. And this can be done in completely different ways.
A good and understandable analogy is a massage service. He can be done in a state polyclinic, and everything will hurt him for another two days. Or maybe ¬– in an elite SPA-salon, and you will dream of repeating it for a very long time.
I’m now not about the fact that the site is better, the more expensive, but the fact that the site in the first place is a service, not a specific product. What the sales manager - the site - does not yet exist. How the site will be created is very important, and the customer must clearly understand what and how will be done. Here you need to be very careful when communicating. Having misled the client at the stage of briefing or approval of the statement of work, the customer risks losing him during or after the completion of the work.
1.Developing a corporate resource is only the beginning of a long journey. Having posted a site on the network, the company will not attract new customers and will not increase profits.
2. Promotion in the main issue, broadcast contextual advertising or display banners - there is no guarantee of sales. The product to which the site is dedicated may be inferior to similar samples in quality or price. Even a very massive advertising campaign cannot significantly increase sales of mediocre goods.
3. The technical support of the web studio cannot protect the client’s site from server problems or from a targeted attack by hackers. In both cases, preventive measures can only minimize losses.
All this is known to professionals in the web industry. But very rarely, this extremely important information reaches the customer ...
And how far do you go when telling a future client about what his corporate website will be like? Is it worth it to make a website and cut dough, or get a client who trusts you, orders you support and website promotion for a long time?
____________________
On the site anniversary, you will find great scripts and congratulations on the anniversary for all anniversary dates.
As you know, every Russian knows about politics, design, football and how to raise children. Perhaps that is why it is so funny to listen to official reports of officials and politicians. Particularly annoying are the promotional promises of fellow workers.
That's what I want to talk about: misinformation in web development. Everyone who has come across direct sales knows that they often have to be underestimated, and sometimes they are cunning. This increases sales efficiency, and, therefore, improves the welfare of the company and the seller himself. But do not forget that the site is a service, not a product. Yes, this is just software code that runs on a remote server, but you cannot compare the software product “Site” and a software product, for example, “Computer game”. If the company sold and forgot the game disc, then the site still needs to be developed, installed, configured, filled with content. And this can be done in completely different ways.
A good and understandable analogy is a massage service. He can be done in a state polyclinic, and everything will hurt him for another two days. Or maybe ¬– in an elite SPA-salon, and you will dream of repeating it for a very long time.
I’m now not about the fact that the site is better, the more expensive, but the fact that the site in the first place is a service, not a specific product. What the sales manager - the site - does not yet exist. How the site will be created is very important, and the customer must clearly understand what and how will be done. Here you need to be very careful when communicating. Having misled the client at the stage of briefing or approval of the statement of work, the customer risks losing him during or after the completion of the work.
1.Developing a corporate resource is only the beginning of a long journey. Having posted a site on the network, the company will not attract new customers and will not increase profits.
2. Promotion in the main issue, broadcast contextual advertising or display banners - there is no guarantee of sales. The product to which the site is dedicated may be inferior to similar samples in quality or price. Even a very massive advertising campaign cannot significantly increase sales of mediocre goods.
3. The technical support of the web studio cannot protect the client’s site from server problems or from a targeted attack by hackers. In both cases, preventive measures can only minimize losses.
All this is known to professionals in the web industry. But very rarely, this extremely important information reaches the customer ...
And how far do you go when telling a future client about what his corporate website will be like? Is it worth it to make a website and cut dough, or get a client who trusts you, orders you support and website promotion for a long time?
____________________
On the site anniversary, you will find great scripts and congratulations on the anniversary for all anniversary dates.