November 2, 2009 at 15:24Preparing New Year's company in AdWords
Google began to actively educate webmasters on the preparation of New Year’s ad campaigns in AdWords.
To get started, I highly recommend reading an AdWords blog post .
Here are some excerpts:
A study of the UK retail market showed that last year the peak of purchasing activity occurred in January 2009, while sales grew by 36% compared to August *.
Read more ...
- Create new ad groups advertising popular Christmas products.
- Find out which popular searches lead to conversions to your online store using the Search-Keyword Tool and Search Statistics, and include them in your list of keywords. For example, if you sell Christmas toys, you can add the following keywords to the ad group:
delivery of Christmas toys, Christmas balls, Christmas decorations, decorations for the Christmas tree, Christmas toys with corporate symbols, an online store of Christmas toys.
To prevent your ads from showing on irrelevant requests, use the following negative keywords:
children's toys, educational games, soft toys.
...
Do not stop showing ads on the New Year. Last year, most purchases in online stores were made in the early days of January. At the end of this period, shift your focus to winter sales, since most of the sales in online stores begin on December 30, and at the same time, advertisers receive a steady amount of traffic throughout the period.
Those who are interested in the topic should take part in the webinar "Creating a New Year's campaign in AdWords."
The workshop will be hosted by Igor Protsenko, Google Advertising Strategy Specialist (Dublin, Ireland). Igor will talk about seasonal changes in search queries, effective planning of a holiday advertising campaign and give recommendations on the use of various AdWords advertising formats.
Igor Protsenko: “The festive period provides great business opportunities, because everyone thinks about where and how to celebrate the New Year and spend the New Year holidays, as well as looking for gift ideas for friends, relatives and colleagues. In order to convert potential demand into sales, it’s important to approach the creation of an advertising campaign. ”
The online seminar will be held on November 5, 2009 and will be held in WebEx format. The presentation starts at 15.30 Moscow time. To register and get more information, please follow the link , select the seminar "Creating a New Year's campaign in AdWords" and follow the instructions.
To get started, I highly recommend reading an AdWords blog post .
Here are some excerpts:
A study of the UK retail market showed that last year the peak of purchasing activity occurred in January 2009, while sales grew by 36% compared to August *.
Read more ...
- Create new ad groups advertising popular Christmas products.
- Find out which popular searches lead to conversions to your online store using the Search-Keyword Tool and Search Statistics, and include them in your list of keywords. For example, if you sell Christmas toys, you can add the following keywords to the ad group:
delivery of Christmas toys, Christmas balls, Christmas decorations, decorations for the Christmas tree, Christmas toys with corporate symbols, an online store of Christmas toys.
To prevent your ads from showing on irrelevant requests, use the following negative keywords:
children's toys, educational games, soft toys.
...
Do not stop showing ads on the New Year. Last year, most purchases in online stores were made in the early days of January. At the end of this period, shift your focus to winter sales, since most of the sales in online stores begin on December 30, and at the same time, advertisers receive a steady amount of traffic throughout the period.
Those who are interested in the topic should take part in the webinar "Creating a New Year's campaign in AdWords."
The workshop will be hosted by Igor Protsenko, Google Advertising Strategy Specialist (Dublin, Ireland). Igor will talk about seasonal changes in search queries, effective planning of a holiday advertising campaign and give recommendations on the use of various AdWords advertising formats.
Igor Protsenko: “The festive period provides great business opportunities, because everyone thinks about where and how to celebrate the New Year and spend the New Year holidays, as well as looking for gift ideas for friends, relatives and colleagues. In order to convert potential demand into sales, it’s important to approach the creation of an advertising campaign. ”
The online seminar will be held on November 5, 2009 and will be held in WebEx format. The presentation starts at 15.30 Moscow time. To register and get more information, please follow the link , select the seminar "Creating a New Year's campaign in AdWords" and follow the instructions.