Russians buy most DSLRs
InfoTrends has been researching the market for quite some time, and its global studies rarely order companies - they are made by the company itself for the subsequent sale of data to everyone.
The company investigated the markets of Western and Eastern Europe and provided results differentially, comparing East and West. The result turned out to be quite shocking for sociologists: in spite of lower incomes in the countries of Eastern Europe, they buy DSLRs in Poland and Russia much more . Moreover, people who are fond of photography are traditionally more in our countries. In addition, Russians are often considered in the West as lovers of modern technical toys - if you go to Europe, the difference will be noticeable, you just need to see what people shoot there and which phones they use.
The consequence of this document will be the following - marketers will adjust their development plans and will be more actively engaged in eastern markets. Of course, you should not expect the appearance of an Amazon representative office in Russia, but photographic equipment manufacturers themselves will come to us faster - this is a fairly standard practice of Western marketing (everyone learns from the same textbooks), so this can only be rejoiced. In the end, if the buyer is looking for a seller, and the seller will come to him, it's good, right?
The only caveat that should be made in the study, I would like to know what data the Europeans considered - absolute or relative? The fact is that the population of Russia is larger than any European country, and therefore, even taking into account that our population is poorer and less informed, buying, in absolute numbers, will be more like printing photos. On the other hand, if you calculate the data per unit of population, they may differ - but for this you need to read the original document itself, and not its superficial examination.
The company investigated the markets of Western and Eastern Europe and provided results differentially, comparing East and West. The result turned out to be quite shocking for sociologists: in spite of lower incomes in the countries of Eastern Europe, they buy DSLRs in Poland and Russia much more . Moreover, people who are fond of photography are traditionally more in our countries. In addition, Russians are often considered in the West as lovers of modern technical toys - if you go to Europe, the difference will be noticeable, you just need to see what people shoot there and which phones they use.
The consequence of this document will be the following - marketers will adjust their development plans and will be more actively engaged in eastern markets. Of course, you should not expect the appearance of an Amazon representative office in Russia, but photographic equipment manufacturers themselves will come to us faster - this is a fairly standard practice of Western marketing (everyone learns from the same textbooks), so this can only be rejoiced. In the end, if the buyer is looking for a seller, and the seller will come to him, it's good, right?
The only caveat that should be made in the study, I would like to know what data the Europeans considered - absolute or relative? The fact is that the population of Russia is larger than any European country, and therefore, even taking into account that our population is poorer and less informed, buying, in absolute numbers, will be more like printing photos. On the other hand, if you calculate the data per unit of population, they may differ - but for this you need to read the original document itself, and not its superficial examination.