Augmented Reality Technology Invades Printed Book
On one of the pages of the new book of the English publisher Templar Publishing, a dragon comes to life now.
Since the spring of 2009, augmented reality technologies, which introduce artificial elements into the perception of the real world, have been used in print: mainly for advertising purposes. So, they were introduced into advertising brochures for motorists: having placed an advertising booklet with a picture of a car in front of the webcam, you can see its three-dimensional model on the website and even try to test the car in action. Internet company Best Buy advertises, which allows you to comprehensively examine the goods on the site, in its weekly information newspaper. Not much time passed, and the latest technology migrated to the printed book ...
Taken from here
Since the spring of 2009, augmented reality technologies, which introduce artificial elements into the perception of the real world, have been used in print: mainly for advertising purposes. So, they were introduced into advertising brochures for motorists: having placed an advertising booklet with a picture of a car in front of the webcam, you can see its three-dimensional model on the website and even try to test the car in action. Internet company Best Buy advertises, which allows you to comprehensively examine the goods on the site, in its weekly information newspaper. Not much time passed, and the latest technology migrated to the printed book ...
Taken from here