April 9, 2009 at 16:32How to create an ideal?
Back in 2007, we, the Shiloff Group agency , rebranded the ASK group of companies . The complex of work included everything: from marketing and corporate identity, ending with outdoor and display advertising, and, of course, the site. To make this site unique, we decided to create the perfect girl.
Under a cat of 1.4 MB pictures, be vigilant!
Having developed the logo and slogan of the company, we did not stop there. The next item, in accordance with the marketing strategy developed by us, was the emblem of the company and the company name, which would serve as a quality mark of the program for financial accounting in banks - “ASKINA-Treasury”.
It seems that what else is needed for a full corporate tuning? Or in professional terminology - brand identification? But something was missing, there was no connection with people - accessible, attracting to itself like a magnet.
In a word, we decided that the brand image of the trademark, which would be associated with the name “ASKINA” and the slogan “Perfect program. Absolute accuracy. ” At the same time, it was necessary to draw parallels with the angel on the emblem of the company, which symbolizes the rebirth, a reflection of the connection of time. And so the idea came up to create the perfect girl program, i.e. angel girl.
So, it began ... Do you know how to make a perfect face that does not cause dislikes? After all, there are no comrades for the taste and color. What it should be did not know anyone. The decision came by itself: to collect all the beauties of the world on one “working field” and conduct a “casting”.
The main winners, from hundreds of revised models of our time, we chose Angelina Jolie, Claire Forlani and Natalie Imbrulho.
Now it seems to have become clear what facial features and from which model we take as working material. It seems like the prototype is clear as God's day ... But it wasn’t here! He was clear only on the example of existing beauties created by the Almighty. Our beauty was still in its infancy.
The folder into which the 3D rendering of the model was stacked could be called “embryos”. Unfortunately, someone harsher and fairer appropriated the naming of "eggheads", which did not leave our minds for a long time.
Bright representatives of the folder:
Trying to somehow remind our 3d-shniki of the image that lives in the head, we drew various examples to them, upgrading the "source". For example, they frightened with beauty that "... our girl should have metal hair-wings, as on the emblem of the company, or something else like that." Or reminded them that "ASKINA is an ideal program, and therefore the face itself must be perfect, feminine, tender ...". Have you ever seen angels? Most likely no, have not seen or heard of such. Well, if only in paintings or icons.
3d-shnikov had their own idea of angels. They reassured: “... when we attach her an invoice and hair, everything will fall into place. So in itself, it already has perfect proportions. ” Having quickly grown various hairstyles on the “ideal” head, they put them in a folder. It also has the corresponding name ...
It is clear that if at this stage we climb to take bread from Sergei Zverev, i.e. to create a fashionable haircut, we will not do the main thing - an angelic face.
Long days began to fix our model. In words, 3D Schnicks did not understand anything and we had to make visual comments and comparisons for them: “we look at the errors and try to correct them”.
But as we did not correct the profile of the face, our miracle did not become more feminine and tender, we got some kind of rubber dolls.
Yin and Yang "in one bottle" did not suit us. Although who knows, what kind of angel - female or male? After much torment and corrections, our embryo-model with a masculine origin finally gave roots to the female.
There were fewer red dots, and the result was still a triple with a minus.
We tried to make edits on a monochrome image. It became easier to see errors, work went faster.
Already something, a little more correction, and you can put three with a plus. Now look in color.
Smooth out 3Ds Max defects in ZBrush. We did not want to use template, so craniocerebral defects were revealed. It is clear that her cheekbones and ears are not in their place, but it does not matter, we will fix it later.
Craniotomy and plastic surgery were painless, none of the models were injured.
Since our goal is perfectly correct facial features, we created just half of it, the rest was symmetrically displayed.
We begin to dress her. We proceed to the texture to see it in human skin. Then add the eyes. They haven’t decided anything with their color yet, we’ll be editing last, but for some reason I want to try on the lilac color. And of course, do not forget about the lips.
Made a trial rendering. It is clear that the shape of the face has become more feminine, but the most important thing is that we cannot revive it, breathe life into it, it is still a 3D cabinet. The right option, as the image of the program, suits us better. But this is not an angel! Maybe just not enough hair ???
No problem. We carry out the next “casting”, make a collective image and begin to carefully “plant” hair. Then paint, if that.
We were satisfied with this haer. Well, let it be a bit disheveled, but all other forms will be perfectly correct. Option Askin with dark hair completely dismissed. This is not an angel, more like a witch. Although the eyes look more expressive.
We needed a friendly look. For all our models that passed the “casting”, it was either predatory, sometimes limish, or simply stupid. The role of “good eyes” was matched by the expression of Natalie Ibruli. Of course, they have undergone some changes. In truth, Askin’s eyes are deliberately made more than 30% of the ideal proportions of the human face structure. And their color is reduced to neutral gray and now they seem to each their own color: someone sees yellowish shades, someone reddish, others - of course blue.
So, making perfect proportions, putting Askin in the skin, choosing hair, mouth, look and eye color that suit us, we started to revitalize her.
Added wrinkles, added missing shadows, eyebrows and other elements of the face, without which it can not be called alive. All this was done manually, in 2D-graphic packages.
The layout was prepared immediately in the format A1, 300 dpi, CMYK, so that in the future not to return to rewriting to various advertising formats.
We spent a lot of time and effort on its creation, but we achieved the image we were striving for - the image of an ideal girl, a perfect program with the name “ASKINA”. More than once men asked to give a phone to a model that was shot in our advertisement ...
ps Unsubscribe to comments if you were interested in this note and we will continue to tell you how we created our work. We have a lot of them :)
Update: Please understand that our goal was to present the image of the program and no more ...
Under a cat of 1.4 MB pictures, be vigilant!
Having developed the logo and slogan of the company, we did not stop there. The next item, in accordance with the marketing strategy developed by us, was the emblem of the company and the company name, which would serve as a quality mark of the program for financial accounting in banks - “ASKINA-Treasury”.
It seems that what else is needed for a full corporate tuning? Or in professional terminology - brand identification? But something was missing, there was no connection with people - accessible, attracting to itself like a magnet.
In a word, we decided that the brand image of the trademark, which would be associated with the name “ASKINA” and the slogan “Perfect program. Absolute accuracy. ” At the same time, it was necessary to draw parallels with the angel on the emblem of the company, which symbolizes the rebirth, a reflection of the connection of time. And so the idea came up to create the perfect girl program, i.e. angel girl.
So, it began ... Do you know how to make a perfect face that does not cause dislikes? After all, there are no comrades for the taste and color. What it should be did not know anyone. The decision came by itself: to collect all the beauties of the world on one “working field” and conduct a “casting”.
The main winners, from hundreds of revised models of our time, we chose Angelina Jolie, Claire Forlani and Natalie Imbrulho.
Now it seems to have become clear what facial features and from which model we take as working material. It seems like the prototype is clear as God's day ... But it wasn’t here! He was clear only on the example of existing beauties created by the Almighty. Our beauty was still in its infancy.
The folder into which the 3D rendering of the model was stacked could be called “embryos”. Unfortunately, someone harsher and fairer appropriated the naming of "eggheads", which did not leave our minds for a long time.
Bright representatives of the folder:
Trying to somehow remind our 3d-shniki of the image that lives in the head, we drew various examples to them, upgrading the "source". For example, they frightened with beauty that "... our girl should have metal hair-wings, as on the emblem of the company, or something else like that." Or reminded them that "ASKINA is an ideal program, and therefore the face itself must be perfect, feminine, tender ...". Have you ever seen angels? Most likely no, have not seen or heard of such. Well, if only in paintings or icons.
3d-shnikov had their own idea of angels. They reassured: “... when we attach her an invoice and hair, everything will fall into place. So in itself, it already has perfect proportions. ” Having quickly grown various hairstyles on the “ideal” head, they put them in a folder. It also has the corresponding name ...
It is clear that if at this stage we climb to take bread from Sergei Zverev, i.e. to create a fashionable haircut, we will not do the main thing - an angelic face.
Long days began to fix our model. In words, 3D Schnicks did not understand anything and we had to make visual comments and comparisons for them: “we look at the errors and try to correct them”.
But as we did not correct the profile of the face, our miracle did not become more feminine and tender, we got some kind of rubber dolls.
Yin and Yang "in one bottle" did not suit us. Although who knows, what kind of angel - female or male? After much torment and corrections, our embryo-model with a masculine origin finally gave roots to the female.
There were fewer red dots, and the result was still a triple with a minus.
We tried to make edits on a monochrome image. It became easier to see errors, work went faster.
Already something, a little more correction, and you can put three with a plus. Now look in color.
Smooth out 3Ds Max defects in ZBrush. We did not want to use template, so craniocerebral defects were revealed. It is clear that her cheekbones and ears are not in their place, but it does not matter, we will fix it later.
Craniotomy and plastic surgery were painless, none of the models were injured.
Since our goal is perfectly correct facial features, we created just half of it, the rest was symmetrically displayed.
We begin to dress her. We proceed to the texture to see it in human skin. Then add the eyes. They haven’t decided anything with their color yet, we’ll be editing last, but for some reason I want to try on the lilac color. And of course, do not forget about the lips.
Made a trial rendering. It is clear that the shape of the face has become more feminine, but the most important thing is that we cannot revive it, breathe life into it, it is still a 3D cabinet. The right option, as the image of the program, suits us better. But this is not an angel! Maybe just not enough hair ???
Hairstyle
No problem. We carry out the next “casting”, make a collective image and begin to carefully “plant” hair. Then paint, if that.
We were satisfied with this haer. Well, let it be a bit disheveled, but all other forms will be perfectly correct. Option Askin with dark hair completely dismissed. This is not an angel, more like a witch. Although the eyes look more expressive.
About the eyes
We needed a friendly look. For all our models that passed the “casting”, it was either predatory, sometimes limish, or simply stupid. The role of “good eyes” was matched by the expression of Natalie Ibruli. Of course, they have undergone some changes. In truth, Askin’s eyes are deliberately made more than 30% of the ideal proportions of the human face structure. And their color is reduced to neutral gray and now they seem to each their own color: someone sees yellowish shades, someone reddish, others - of course blue.
So, making perfect proportions, putting Askin in the skin, choosing hair, mouth, look and eye color that suit us, we started to revitalize her.
Added wrinkles, added missing shadows, eyebrows and other elements of the face, without which it can not be called alive. All this was done manually, in 2D-graphic packages.
The layout was prepared immediately in the format A1, 300 dpi, CMYK, so that in the future not to return to rewriting to various advertising formats.
We spent a lot of time and effort on its creation, but we achieved the image we were striving for - the image of an ideal girl, a perfect program with the name “ASKINA”. More than once men asked to give a phone to a model that was shot in our advertisement ...
ps Unsubscribe to comments if you were interested in this note and we will continue to tell you how we created our work. We have a lot of them :)
Update: Please understand that our goal was to present the image of the program and no more ...