Targetless surfing boosts productivity

    Here is a scientific study that you should definitely introduce your boss to.

    Professor Brent Cocker from the University of Melbourne organized a thorough study of the efficiency of office workers and came to interesting conclusions. It turns out that those employees who spend up to a fifth of their day working on “aimless entertainment surfing” do an average of 9% more work per day than workers who pull the strap hard and are not distracted by anything.

    The professor explains that it is extremely important for an office worker to be distracted from his main activity for short breaks, otherwise his concentration will quickly lose and his work efficiency will decrease. A trip to entertainment sites just gives the necessary “relaxation”, after which you can easily return concentration and return to work with the same energy.

    However, the rule does not work for everyone. Among those who are distracted by the Internet, 14% showed some signs of dependence that adversely affect work efficiency. They have the opposite effect: the more they surf the Internet, the worse they work. But, the professor emphasizes, for six out of seven office employees, the opposite is true.

    Optional:
    Lecture by Professor Cocker (MOV, 500 MB)
    Audio recording interview

    via Cnet

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