Belarusian star of Twitter signed a millionth contract

33-year-old Belarusian Gary (Gennady) Vaynerchuk has long been living in New Jersey, where he has a small wine shop. At some point, the guy came up with the idea: to organize a video blog on the Internet, where he will talk about new wine brands every day. Without thinking twice, he launched Wine Library TV , and began to actively promote the latest issues of “personal television” through Facebook and Twitter. The popularity of the “TV channel” began to grow by leaps and bounds: at the moment, its audience is 80,000 viewers, and over 160,000 people follow the words of the Belarusian on Twitter !

This phenomenon has attracted the attention of book publishers. The other day, Gennady signed with the publisher HarperStudio a contract for several million dollars, sohit the pages of the Wall Street Journal .

They say this is the first time that an unverified author receives a contract for several million dollars. Obviously, book publishers are not buying his work, but that huge army of viewers that follow Vainerchuk and are automatically potential buyers of future books. Thanks to twitter, Belarus is almost guaranteed to become a millionaire.

Interestingly, under a contract with a publisher, Vainerchuk will receive 50% of the profit received from the sale of the book. That is, it’s not even a standard author’s contract, but a kind of business cooperation, as in business.