March 23, 2009 at 09:14“QIWI Personal Account”, official results of 2008.
I post a press release a little belatedly on the results of the QIWI Personal Account.
Do not consider it a simple copy-paste, because I wrote it anyway.
What did you manage to achieve?
In December 2007, the loyalty program “QIWI Personal Account” was launched for users of payment terminals. Over the past year, the program has become a full-fledged payment system and has won the recognition of millions of users.
The launch in April 2008 of the QIWI retail brand (QIWI) contributed to the increase in popularity and confidence in the QIWI Personal Account. As a result, in 2008, the number of active users amounted to 3 million people., and registered more than 10 million. The number of transactions reached 170,000 per day. In total, over the year of operation, the turnover of the Personal Account exceeded 9 billion rubles .
The launch of the “QIWI Personal Account” made it possible to offer users new services that were previously impossible to pay through instant payment terminals: repayment of bank loans, utility bills, air and train tickets, prize games, tickets for entertainment events, sale of software and PIN codes, payment for purchases in online stores and more.
“An intuitive interface, a convenient notebook in which the details of payments are saved, the ability to use the change,“ bind ”users to the system. If earlier the user most often used the terminal in order to replenish the balance of the mobile phone by a small amount, and made large payments in the offices of providers, now using the QIWI Personal Account, the user makes all payments in one place, ”notes Andrey Popkov, head of the project "Personal Account".
Currently, through “QIWI Personal Account” you can pay for goods and services of more than 500 providers and 120 online stores, including such popular resources as OZON.ru, Softkey.ru and many others.
The introduction of new services allowed increasing turnover, increasing the size of the average payment and attracting new users to QIWI payment terminals (QIWI). On the face and the downward trend in the share of "non-cellular" payments. Currently, the share of non-cell payments in the QIWI Personal Account exceeds 40% and it continues to grow (the share of non-cell payments in QIWI terminals (QIWI) is about 9%). This means that the launch of the payment system attracted users who had not previously used self-service terminals.
“QIWI Personal Account” allows you to pay for services not only using QIWI payment terminals (QIWI), but also from your mobile phone, using the QIWI Mobile app or via the mylk.qiwi.ru website . B olee 20% of the total paymentsusers commit using a payment system website or mobile application as a payment tool.
One of the main advantages of the QIWI Personal Account is the possibility of interest-free replenishment of the balance in more than 70,000 QIWI payment terminals (QIWI).
In addition to simply entering funds into the payment system, there are several convenient ways for users to withdraw funds from the system to the services of users. First of all, these are 56 banks with which the system works. Funds can be transferred to your current account or to a bank card. Secondly, it is the Contact system and its more than 4,000 points of cash out to our users.
The QIWI My Account payment system has undoubtedly proved its user friendliness and commercial success: today it serves as a platform for building and developing various innovative Internet and mobile commerce projects. In particular, the Mobile Payment. Service has been implemented and is successfully working on the Personal Account platform. Quarter payment ”of one of the leading mobile operators, Beeline.
Do not consider it a simple copy-paste, because I wrote it anyway.
What did you manage to achieve?
In December 2007, the loyalty program “QIWI Personal Account” was launched for users of payment terminals. Over the past year, the program has become a full-fledged payment system and has won the recognition of millions of users.
The launch in April 2008 of the QIWI retail brand (QIWI) contributed to the increase in popularity and confidence in the QIWI Personal Account. As a result, in 2008, the number of active users amounted to 3 million people., and registered more than 10 million. The number of transactions reached 170,000 per day. In total, over the year of operation, the turnover of the Personal Account exceeded 9 billion rubles .
The launch of the “QIWI Personal Account” made it possible to offer users new services that were previously impossible to pay through instant payment terminals: repayment of bank loans, utility bills, air and train tickets, prize games, tickets for entertainment events, sale of software and PIN codes, payment for purchases in online stores and more.
“An intuitive interface, a convenient notebook in which the details of payments are saved, the ability to use the change,“ bind ”users to the system. If earlier the user most often used the terminal in order to replenish the balance of the mobile phone by a small amount, and made large payments in the offices of providers, now using the QIWI Personal Account, the user makes all payments in one place, ”notes Andrey Popkov, head of the project "Personal Account".
Currently, through “QIWI Personal Account” you can pay for goods and services of more than 500 providers and 120 online stores, including such popular resources as OZON.ru, Softkey.ru and many others.
The introduction of new services allowed increasing turnover, increasing the size of the average payment and attracting new users to QIWI payment terminals (QIWI). On the face and the downward trend in the share of "non-cellular" payments. Currently, the share of non-cell payments in the QIWI Personal Account exceeds 40% and it continues to grow (the share of non-cell payments in QIWI terminals (QIWI) is about 9%). This means that the launch of the payment system attracted users who had not previously used self-service terminals.
“QIWI Personal Account” allows you to pay for services not only using QIWI payment terminals (QIWI), but also from your mobile phone, using the QIWI Mobile app or via the mylk.qiwi.ru website . B olee 20% of the total paymentsusers commit using a payment system website or mobile application as a payment tool.
One of the main advantages of the QIWI Personal Account is the possibility of interest-free replenishment of the balance in more than 70,000 QIWI payment terminals (QIWI).
In addition to simply entering funds into the payment system, there are several convenient ways for users to withdraw funds from the system to the services of users. First of all, these are 56 banks with which the system works. Funds can be transferred to your current account or to a bank card. Secondly, it is the Contact system and its more than 4,000 points of cash out to our users.
The QIWI My Account payment system has undoubtedly proved its user friendliness and commercial success: today it serves as a platform for building and developing various innovative Internet and mobile commerce projects. In particular, the Mobile Payment. Service has been implemented and is successfully working on the Personal Account platform. Quarter payment ”of one of the leading mobile operators, Beeline.