March 13, 2009 at 20:30Caviar
Dear hawkers!
We, Red Keds and Nile, invite you to tomorrow’s (March 14th) presentation of the Interactive Communications in Advertising course, which will be held as part of the Open Day at the International Advertising Institute.
RBI is not a ton of unborn salmon children, but an actual education. The course graduates from Internet project managers and project managers, which is the topic under the current situation in the advertising market. They used to say that “the future is on television”, and now “advertising on the Internet”. Everything about the course, its creation and essence, we will tell you at the presentation tomorrow!
Beginning at 12:00 at the address: Moscow, st. Privolnaya, house 70, 7th floor This is the WORLD where classes will be held.
We are waiting and welcome!
And here is a small photo report from the first presentation of the course at the Marriott Royal Aurora Hotel =>
Yura Alekseev, creative director of Nile design bureau (course co-author and curator)
Roman Galdin, General Motors CIS LLC (teacher)
Vitaly Bykov, creative director of Red Keds (course author and his supervisor)
Evgeny Ginzburg, LeBrand (teacher)
Tatiana Kokanovich, CEO Advert.ru (teacher)
Vasily Lebedev, head of interactive projects Red Keds (course author and curator)
Ilya Korneev, creative director of viral marketing agency Affect (pre- odavatel)
Olga Zhiltsova, strategist at Red Keds (Teacher)
Sergei Gorlov, the rector of the International Institute of Advertising
In the photo, not all the teaching staff of the RBI (Sunday, morning, Shrovetide). As teachers, we invited leading employees of well-known RAs and web-agencies, each of which has one topic out of six blocks of the course program.
The main feature of ICRs is the emphasis on practical tasks, in order to teach students how to develop a promotional website, starting with a creative concept before conducting a PR campaign for this project on the Internet.
Created in real conditions, the promotion site will eventually become the students' graduation thesis, protecting which they will receive a state certificate of advanced training in the specialty “Advertising”.
To your attention a short curriculum:
1. Introduction to the specialty
The principles of interactive interaction are analyzed and an understanding of the basic terms and concepts of the course is formed.
2. Marketing and management
It is aimed at mastering knowledge on the main aspects of management, including management, organization, management and administration. The main purpose of the topic is to master the technology of development and implementation of the project, taking into account the characteristics of each stage of the project.
3. Creative
Mastering various techniques, techniques and methods of the creative process when creating an advertising product, including the features of creativity in interactive communications.
4. Visual interactive communications
Features of visualization of interactive projects, interactive design are considered. The main goal is to teach how to evaluate the quality of a visual project.
5. Technologies and technical support
Systematizes knowledge about the technical aspects of developing interactive projects, focusing on modern tools and technologies for project implementation.
6. Media
Forms an understanding of the processes of “life” and the further development of the project on the Internet, including ways to promote it and methods for analyzing the effectiveness of the project.
About this, but in more detail, tomorrow we will talk in the WORLD.
Xi Yu.
We, Red Keds and Nile, invite you to tomorrow’s (March 14th) presentation of the Interactive Communications in Advertising course, which will be held as part of the Open Day at the International Advertising Institute.
RBI is not a ton of unborn salmon children, but an actual education. The course graduates from Internet project managers and project managers, which is the topic under the current situation in the advertising market. They used to say that “the future is on television”, and now “advertising on the Internet”. Everything about the course, its creation and essence, we will tell you at the presentation tomorrow!
Beginning at 12:00 at the address: Moscow, st. Privolnaya, house 70, 7th floor This is the WORLD where classes will be held.
We are waiting and welcome!
And here is a small photo report from the first presentation of the course at the Marriott Royal Aurora Hotel =>
Yura Alekseev, creative director of Nile design bureau (course co-author and curator)
Roman Galdin, General Motors CIS LLC (teacher)
Vitaly Bykov, creative director of Red Keds (course author and his supervisor)
Evgeny Ginzburg, LeBrand (teacher)
Tatiana Kokanovich, CEO Advert.ru (teacher)
Vasily Lebedev, head of interactive projects Red Keds (course author and curator)
Ilya Korneev, creative director of viral marketing agency Affect (pre- odavatel)
Olga Zhiltsova, strategist at Red Keds (Teacher)
Sergei Gorlov, the rector of the International Institute of Advertising
In the photo, not all the teaching staff of the RBI (Sunday, morning, Shrovetide). As teachers, we invited leading employees of well-known RAs and web-agencies, each of which has one topic out of six blocks of the course program.
The main feature of ICRs is the emphasis on practical tasks, in order to teach students how to develop a promotional website, starting with a creative concept before conducting a PR campaign for this project on the Internet.
Created in real conditions, the promotion site will eventually become the students' graduation thesis, protecting which they will receive a state certificate of advanced training in the specialty “Advertising”.
To your attention a short curriculum:
1. Introduction to the specialty
The principles of interactive interaction are analyzed and an understanding of the basic terms and concepts of the course is formed.
2. Marketing and management
It is aimed at mastering knowledge on the main aspects of management, including management, organization, management and administration. The main purpose of the topic is to master the technology of development and implementation of the project, taking into account the characteristics of each stage of the project.
3. Creative
Mastering various techniques, techniques and methods of the creative process when creating an advertising product, including the features of creativity in interactive communications.
4. Visual interactive communications
Features of visualization of interactive projects, interactive design are considered. The main goal is to teach how to evaluate the quality of a visual project.
5. Technologies and technical support
Systematizes knowledge about the technical aspects of developing interactive projects, focusing on modern tools and technologies for project implementation.
6. Media
Forms an understanding of the processes of “life” and the further development of the project on the Internet, including ways to promote it and methods for analyzing the effectiveness of the project.
About this, but in more detail, tomorrow we will talk in the WORLD.
Xi Yu.