December 4, 2008 at 15:24Stages of developing a promotional site. Task statement
... continued. Start see 1 , 2 , 3
Why, you ask, specify the tasks if they are all described in the brief. The authors deliberately left this point in the structure. The fact is that to continue the work you need to be sure that the work that you do will not fall all in the basket. Therefore, at the stage of clarifying tasks, two things must be done:
It is advisable to do this at a meeting and additionally support letters by e-mail.
This is an important stage in communication with the client. It is important here not only to find out the deadline for the completion of the project, but also to determine the interim deadlines for approving the project documentation.
In addition, the manager must prioritize together with the client the start-up of the project, discuss force majeure and ways to resolve deadlines. Ask a question what are the reasons for launching a project. This is always true for complex projects and for small jobs.
This phase of communication deals with two things:
Remember that in Russia most agencies work differently and the client might already have an idea of the progress of work. With this view, he appeals to you. Therefore, you need, without injuring the mind of the client, to explain to him how you work on the tasks and at what points the client will make decisions.
It is equally important to discuss the stages of financing before concluding the contract. From which project you take into your own hands, you can decide for yourself how it will be most profitable for you to work. Operate at this stage will have a percentage.
At this stage of communication, you can approve the cost of the pre-project work on the site and the terms of payment for this part of the work.
A difficult moment in the process of working with a client is determining the quality of work performed. It is difficult to give any advice, but it is possible to sanctify the principles and approaches to the discussion of these issues.
A fairly large part of the agency’s work (design studio, group of freelancers) relates to the subjective part of perception. These are ideas and design. All other processes are subject to regulation and description at the stage of designing a promotional site.
The very creation of this material on the development of promotional sites was the result of disagreements and a large number of discussions with customers about the work. The scheme we are considering is intended to serve as a clear mechanism for product development. If each of the stages of this scheme has been done responsibly and conscientiously, then, most likely, problems in work should not arise. Frightening, at first glance, the number of steps allows you to understand where the error may be and to avoid its occurrence.
In order to determine whether the ideas correspond to the task, in the process of creating them you need to go to the brief all the time and justify your steps.
Design quality is the subject of individual articles and research. Again, if the client is armed with an understanding of the process of creating the site and sees the portfolio, sketches and references, then the possibility of rejection of the design is reduced. But still, the chance that the client does not accept the design for further development remains. Therefore, at the stage of discussion of work criteria, it is necessary to determine the framework within which the client can act. The easiest way is to offer to pay for each development of a new design.
When discussing design assessment criteria, areas of responsibility need to be clearly defined. Subjective assessments of colors, techniques and effects in design are left to the designers, and the client needs to come to the question of design whether he fulfills his role or not. If not, then why. Be sure to agree to record all design comments.
If you can not boast of a large number of works in the portfolio, then nevertheless do not be afraid to determine the cost of each new design (free layouts should also be discussed). Remember that during the pre-project preparation you will provide the client with a verbalized idea in sketches and additional materials. This may help subsequently not to intervene meticulously with the client in the development of the final layouts.
In any case, this is an important conversation with the client, which should appeal to a reasonable approach to work and positive communication in order to find compromises that are beneficial to both parties.
Task statement
Task refinement
Why, you ask, specify the tasks if they are all described in the brief. The authors deliberately left this point in the structure. The fact is that to continue the work you need to be sure that the work that you do will not fall all in the basket. Therefore, at the stage of clarifying tasks, two things must be done:
- establish oneself with previously assigned tasks
- identify secondary tasks, not the most important for the project, but pursued by the client
It is advisable to do this at a meeting and additionally support letters by e-mail.
Determining customer dates
This is an important stage in communication with the client. It is important here not only to find out the deadline for the completion of the project, but also to determine the interim deadlines for approving the project documentation.
In addition, the manager must prioritize together with the client the start-up of the project, discuss force majeure and ways to resolve deadlines. Ask a question what are the reasons for launching a project. This is always true for complex projects and for small jobs.
Definition of the scheme of work
This phase of communication deals with two things:
- stages of work on a project
- project financing stages
Remember that in Russia most agencies work differently and the client might already have an idea of the progress of work. With this view, he appeals to you. Therefore, you need, without injuring the mind of the client, to explain to him how you work on the tasks and at what points the client will make decisions.
It is equally important to discuss the stages of financing before concluding the contract. From which project you take into your own hands, you can decide for yourself how it will be most profitable for you to work. Operate at this stage will have a percentage.
At this stage of communication, you can approve the cost of the pre-project work on the site and the terms of payment for this part of the work.
Discussion of performance assessment criteria
A difficult moment in the process of working with a client is determining the quality of work performed. It is difficult to give any advice, but it is possible to sanctify the principles and approaches to the discussion of these issues.
A fairly large part of the agency’s work (design studio, group of freelancers) relates to the subjective part of perception. These are ideas and design. All other processes are subject to regulation and description at the stage of designing a promotional site.
The very creation of this material on the development of promotional sites was the result of disagreements and a large number of discussions with customers about the work. The scheme we are considering is intended to serve as a clear mechanism for product development. If each of the stages of this scheme has been done responsibly and conscientiously, then, most likely, problems in work should not arise. Frightening, at first glance, the number of steps allows you to understand where the error may be and to avoid its occurrence.
In order to determine whether the ideas correspond to the task, in the process of creating them you need to go to the brief all the time and justify your steps.
Design quality is the subject of individual articles and research. Again, if the client is armed with an understanding of the process of creating the site and sees the portfolio, sketches and references, then the possibility of rejection of the design is reduced. But still, the chance that the client does not accept the design for further development remains. Therefore, at the stage of discussion of work criteria, it is necessary to determine the framework within which the client can act. The easiest way is to offer to pay for each development of a new design.
When discussing design assessment criteria, areas of responsibility need to be clearly defined. Subjective assessments of colors, techniques and effects in design are left to the designers, and the client needs to come to the question of design whether he fulfills his role or not. If not, then why. Be sure to agree to record all design comments.
If you can not boast of a large number of works in the portfolio, then nevertheless do not be afraid to determine the cost of each new design (free layouts should also be discussed). Remember that during the pre-project preparation you will provide the client with a verbalized idea in sketches and additional materials. This may help subsequently not to intervene meticulously with the client in the development of the final layouts.
In any case, this is an important conversation with the client, which should appeal to a reasonable approach to work and positive communication in order to find compromises that are beneficial to both parties.