Broken Enterprise 2.0 and Five Million in One Comment

    Just as the market for open source Web 2.0 did not lead to revolutionary upheaval in the media or in the advertising business (as everyone promised), Enterprise 2.0 will not cause a revolution in the methods of communication between companies and between employees within each of them because it is not only and not so much technological methods. There are many reasons why employees do not get effective mutual communication and cooperation. Similarly, there are no less compelling reasons why companies are usually structured in a downward hierarchical fashion. Assuming that Enterprise 2.0 can itself change all of this, there is nothing more than, at best, naive idealism.

    It’s not clear what the cons went for - after all, I didn’t earn 5 million :) Yes, and the opening paragraph is only a translation!


    Thus concludes his article “ A look at Enterprise 2.0 ”, published on the blog of the e-consultancy resource, a well-known critic of Web 2.0, constantly speaking under the pseudonym Drama 2.0 (Drama 2.0).

    Having familiarized myself with the interesting arguments presented by the author of this article, and agreeing in some ways and challenging them in some ways, I decided to use the same technique as in my series of recent notes on cloud computing . Once again, I’ll start by translating the main section of the article, in which the author asks: “Why will Enterprise 2.0 not work?” And he himself answers this question. And then from my point of view, but in a different note, I will try to answer this question myself. In Habré, as in the case of "clouds ”, I will present only the final conclusions of each of the participants in such an absentee exchange of views.

    I cited the conclusions of the author of the translated article at the beginning of this article. My conclusions are yet to come. In the meantime, a few words about his rather mysterious virtual “interlocutor”. I never managed to reveal the true name of him. Everything that he writes is hidden under the "nickname" of Drama 2.0. It was only possible to find out that this famous, but mysterious stranger enters the club of regular bloggers e-consultancy, which is also represented as Chief Connoisseur from Uruguay :). After this Chief Expert posted a critical comment on a TechCrunch article in 2006 and referred to this comment in the San Francisco Chronicle, he was offered a contract of $ 5 million. Under this contract, he maintains his own blog, similar to that adopted on television called The Drama 2.0 Show .

    I think that what was said about the author of the translated article should be of interest to the reader, and at least in order to find out how to prepare the content in order to earn a million in just one comment, he will go over the original.

    Well, for those who want to participate in an absentee conversation about why, in fact, Enterprise 2.0 still does not work as its apologists would like, I offer my transfer to iTech Bridge.

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