Flying in a dream and in reality. Startups in an era of change (2)

    He finished two of his notes on web startups at the time of the completion of the second gold rush and the associated “webdunol startup culture” with its slogan “faster, cheaper, more fun, easier.” The first article discusses how the life of startups was affected by the general economic crisis and the state of the social network market focused on individual users (B2C). The second note is about the business application-oriented (B2B) Internet market: Enterprise 2.0 and Cloud Computing. The notes turned out to be quite long, clearly going beyond the limits allotted by the Habravan genre. Therefore, in Habr, I decided to present them as a general introduction, posted on the Startups blog, and general conclusions, which I place below, in the corresponding thematic blog ...


    1. The outbreak of the global economic crisis significantly brought closer the “moment of truth” for Web 2.0.

    2. The era of the second gold rush on the Internet ends completely and irrevocably.

    3. Together with it comes to an end and "webdanol startup culture", based on the rule of "faster, cheaper, more fun, easier."

    4. Despite this, the technical concepts of Web 2.0 will continue to live and develop successfully for a long time, gradually moving into something new. As this new will be called, not the point.

    5. A lot of this new will be centered around the business-oriented Internet (Enterprise 2.0), remote-distributed information processing inherent in Cloud Computing technologies, and mobile devices.

    6. There will be a very small number of major players in the Web 2.0 market, who will eventually have to find a business model that suits all the actors in this market, unify and standardize the main decisions.

    7. The share of startups in the market of Web 2.0 and the Internet, in general, will sharply decrease and become more natural in relation to all other established market segments. Not a single web will live startup!

    8. The areas of activity of the vast majority of startups will change here. Developers will be replaced by research and (mostly) service startups. Such a startup for its creator will increasingly be a "matter of life."

    9. The remaining developing startups will be slower, more expensive, more difficult, but still ... fun.

    10. It’s fun, despite the fact that their creative imagination will be more and more limited by various kinds of standards inherent in any “adult” industry.

    11. Web project investors still have a difficult process of rethinking all this and developing new “post-weddled” rules of the game.

    I remind you that the full notes are in iTech Bridge:
    Part I: On the fate of web startups in the B2C market
    Part II: The fate of Web startups B2B - market

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