October 28, 2008 at 12:00The eyes are afraid, and the hands are doing
To show the result of your work is always very difficult. Regardless of the number of such shows in the past, every time you read a new story, a new poem in the circle of even your closest people, play a new song, you feel almost irresistible fear. For a long time I wanted to write about this project, but it was scary. There are a lot of professionals on the hub, and if scolded here, this is often deserved. Not always, but often ...
The e-Headquarters project was created to facilitate the interaction of business representatives and media representatives. Getting to the pages of newspapers, magazines or on the air for business is very important, and in order to pay for advertising in the media there is not always enough money, and even if enough, the consumer will almost always distinguish a custom article from a professional commentary by a company employee. One of the laws of PR is that journalists should write for free.
On the other hand, journalists every day look for interesting informational occasions, and the pages of newspapers and magazines get information about those companies that are newsmakers, which means that information transparency, informing journalists about the company's achievements is the way to the media.
We have created a platform where businessmen and PR managers in the format of blogs can post their press releases, and journalists can quickly get the information they need, contact company representatives, get accreditation at press conferences and expand the circle of newsmakers. This is an opportunity for representatives of the regions to get into the capital's media.
And yesterday we launched another direction in the e-Headquarters - video stories. We will interview business representatives and post on the portal. The first video story was an interview with Andrei Ryabykh, who is better known as InternetBourgeois . Andrey Ryabykh shares his point of view on the use of blogs, talks about money and brains in the Internet industry.
I'd like to hear the opinion of the habr community.
www.e-shtab.ru
The e-Headquarters project was created to facilitate the interaction of business representatives and media representatives. Getting to the pages of newspapers, magazines or on the air for business is very important, and in order to pay for advertising in the media there is not always enough money, and even if enough, the consumer will almost always distinguish a custom article from a professional commentary by a company employee. One of the laws of PR is that journalists should write for free.
On the other hand, journalists every day look for interesting informational occasions, and the pages of newspapers and magazines get information about those companies that are newsmakers, which means that information transparency, informing journalists about the company's achievements is the way to the media.
We have created a platform where businessmen and PR managers in the format of blogs can post their press releases, and journalists can quickly get the information they need, contact company representatives, get accreditation at press conferences and expand the circle of newsmakers. This is an opportunity for representatives of the regions to get into the capital's media.
And yesterday we launched another direction in the e-Headquarters - video stories. We will interview business representatives and post on the portal. The first video story was an interview with Andrei Ryabykh, who is better known as InternetBourgeois . Andrey Ryabykh shares his point of view on the use of blogs, talks about money and brains in the Internet industry.
I'd like to hear the opinion of the habr community.
www.e-shtab.ru