How to connect to Beeline?

Today, burning with a desire to download one file from Letitbit, I came across a funny advertising frame.
Indeed, what could be easier than going through the children's game "maze" and voila, the courier is already racing with a SIM card!
It seems that Beeline decided to go beyond the annoying handouts of sims at the subway.
I wonder how many subscribers will lead on such a marketing move?