August 26, 2008 at 17:58Introduction to Search Engine Optimization
In the light of the global fight against spam, PR, SEO and other advertising, many have become afraid to use these tools for the good.
On the other hand, a large number of users (including content authors) do not have a clue about search engine optimization and other means of disseminating information.
But we write, photograph, sing so that we are read, watched, listened !?
For this, first of all, it is necessary that this content is found !
And this applies not only to personal sites or blogs, but also to such sites as Habrahabr, because even if the topic gets in the face, traffic is provided for only a couple of days, almost no one else will read it if it does not come to it from the search engine .
Moreover, I’m talking not only about optimizing my own content, but also about the correct distribution of useful information in general.
To do this, it is necessary to take certain actions, and I wanted to write about this.
Speaking about search engine optimization, first of all, we need to determine by which keywords (queries) the content should be found.
The easiest way is to simply imagine what a user could type in the search bar to get to a page with your content.
Then select from the list of phrases that, on the one hand, most accurately characterize the content, on the other hand, are more or less general, common and resp. popular. Do not take very long specific queries (as a rule they are not popular) and too general words (they are very competitive).
If a more professional approach is needed, then we turn to statistics. Statistics will help to understand in what form the request is more popular.
I recommend Rambler statistics servicebecause unlike the similar Yandex service , it shows the exact number of calls for a specific request, and Yandex shows the total (all requests with this phrase / word).
When we have decided on the requests, we need to register them in the text.
The most important thing for placing a request is the place on the page - the title tag. As a rule, all normal engines process this field automatically, if not, you need to register it manually or change the code of your engine. Write in the heading one or more of the most important words from your list.
But remember the main thing - readability must always be in the first place ! No "far-fetched" optimization. Use keywords only if you can keep the point!
Then make sure that the selected keywords appear at least once in the text of your content, rephrase the sentences, if necessary. Try to use h1-h6 subheadings where necessary, and put keywords in them, this also helps the reader. But again, do not get carried away and do not overdo it.
Text optimization should be invisible!
If it’s not about your content, you can help it become more visible by leaving the keyword in the comment on the page (of course in the context of your review, not just the word).
For example, for a long time I could not find how to fix one error in Windows and found a solution on a western blog. Having used the Russian phrase in my comment, I made sure that this blog can now be found on a Russian request .
Of course, text optimization alone is often not enough to get to the top positions in search engines. For more confident promotion, you need inbound links to a page with content.
Yes, many do not really know that by referring to our or someone else’s page we increase its position in search engines. But you need to properly format these links - in order for the link to be really useful for the page, it should contain keywords (which we determined in the first paragraph) and not the address of the site itself, as is often done.
And do not be afraid to link to quality content, regardless of whether your page is or not!
After all, it is you who determine whether other users will see it or not. Link to friends, to interesting and useful materials, and of course link to your own competence (be it an article or a photo). If you do it sincerely, and not for money (like me :)) then this is not at all embarrassing. It is as natural as a mention in spoken language.
Well, in conclusion, I want to warn against the opposite effect, if you do not want the popularity of any site or page, you do not need to link to it even in a negative sense, because the search robot does not distinguish between emotions.
Better not mention it at all. If you really need to show the address of the ill-fated site, then use inactive links (without "a href ="). Then and only then is it permissible to use the prohibition of typography (automatic conversion to code) such as writing " _http ". In other cases, this is unacceptable!
Of course, this is the most basic information about search engine optimization, it is a whole science with a lot of aspects. Read the seo forum and of course experiment!
Separately, it makes sense to consider the features of optimization for " Blog Search ", for YouTube , etc. I can do this later if you liked reading :)
Miroslav Marshalkin
head, optimizer, startup
www.marshalkin.ru
On the other hand, a large number of users (including content authors) do not have a clue about search engine optimization and other means of disseminating information.
But we write, photograph, sing so that we are read, watched, listened !?
For this, first of all, it is necessary that this content is found !
And this applies not only to personal sites or blogs, but also to such sites as Habrahabr, because even if the topic gets in the face, traffic is provided for only a couple of days, almost no one else will read it if it does not come to it from the search engine .
Moreover, I’m talking not only about optimizing my own content, but also about the correct distribution of useful information in general.
To do this, it is necessary to take certain actions, and I wanted to write about this.
1. Keyword Definition
Speaking about search engine optimization, first of all, we need to determine by which keywords (queries) the content should be found.
The easiest way is to simply imagine what a user could type in the search bar to get to a page with your content.
Then select from the list of phrases that, on the one hand, most accurately characterize the content, on the other hand, are more or less general, common and resp. popular. Do not take very long specific queries (as a rule they are not popular) and too general words (they are very competitive).
If a more professional approach is needed, then we turn to statistics. Statistics will help to understand in what form the request is more popular.
I recommend Rambler statistics servicebecause unlike the similar Yandex service , it shows the exact number of calls for a specific request, and Yandex shows the total (all requests with this phrase / word).
2. Headline and text optimization
When we have decided on the requests, we need to register them in the text.
The most important thing for placing a request is the place on the page - the title tag. As a rule, all normal engines process this field automatically, if not, you need to register it manually or change the code of your engine. Write in the heading one or more of the most important words from your list.
But remember the main thing - readability must always be in the first place ! No "far-fetched" optimization. Use keywords only if you can keep the point!
Then make sure that the selected keywords appear at least once in the text of your content, rephrase the sentences, if necessary. Try to use h1-h6 subheadings where necessary, and put keywords in them, this also helps the reader. But again, do not get carried away and do not overdo it.
Text optimization should be invisible!
If it’s not about your content, you can help it become more visible by leaving the keyword in the comment on the page (of course in the context of your review, not just the word).
For example, for a long time I could not find how to fix one error in Windows and found a solution on a western blog. Having used the Russian phrase in my comment, I made sure that this blog can now be found on a Russian request .
3. Correct links
Of course, text optimization alone is often not enough to get to the top positions in search engines. For more confident promotion, you need inbound links to a page with content.
Yes, many do not really know that by referring to our or someone else’s page we increase its position in search engines. But you need to properly format these links - in order for the link to be really useful for the page, it should contain keywords (which we determined in the first paragraph) and not the address of the site itself, as is often done.
And do not be afraid to link to quality content, regardless of whether your page is or not!
After all, it is you who determine whether other users will see it or not. Link to friends, to interesting and useful materials, and of course link to your own competence (be it an article or a photo). If you do it sincerely, and not for money (like me :)) then this is not at all embarrassing. It is as natural as a mention in spoken language.
Well, in conclusion, I want to warn against the opposite effect, if you do not want the popularity of any site or page, you do not need to link to it even in a negative sense, because the search robot does not distinguish between emotions.
Better not mention it at all. If you really need to show the address of the ill-fated site, then use inactive links (without "a href ="). Then and only then is it permissible to use the prohibition of typography (automatic conversion to code) such as writing " _http ". In other cases, this is unacceptable!
Of course, this is the most basic information about search engine optimization, it is a whole science with a lot of aspects. Read the seo forum and of course experiment!
Separately, it makes sense to consider the features of optimization for " Blog Search ", for YouTube , etc. I can do this later if you liked reading :)
Miroslav Marshalkin
head, optimizer, startup
www.marshalkin.ru