Microsoft takes a look at the Apple model
- Transfer
Today, Microsoft CEO Steve Ballmer sent a letter to all the employees of the company describing his plan of action for the new fiscal year, in which he highlighted Apple's approach to business as something to strive for to succeed.
“In the competition between PC and Mac, we beat Apple for 30 sales to one. But Apple, without a doubt, is booming, ”Ballmer writes in a letter, a copy of which went to the Wall Street Journal. - Why? Because they know a lot about providing limited, but self-sufficient products, while our full control is usually inferior to our desire to provide a choice. ”
Ballmer goes on to say that Microsoft will change its approach to working with suppliers of computer hardware, as Apple does, to one in which "there will be no compromise." His plan offers the same approach in the mobile phone market, where he hopes to create “great, self-sufficient products” akin to being offered in the closed ecosystem of Apple, where the company controls almost all aspects of product design.
Ballmer's notes with his comments on the mobile phone industry appeared at the same time with rumors that the software giant from Redmond had recently held a meeting planning an rival to the iPhone. The report jkOnTheRunit is assumed that this device will be based on the company’s commercially unsuccessful product, the Zune player, but the operating system in the device will be a modified Windows Mobile 7 linked to Windows Live services.
In addition, Ballmer noted that Windows and Vista's reputation remain Microsoft's No. 1 priority. He also said that the recent release of Windows Vista SP1 and collaboration with PC makers have resolved many application and device compatibility issues that had previously spoiled the impression of the operating system.
“The time has come to express our opinion,” Ballmer said. - In the coming weeks we will launch a campaign, which will dispel all our customers' long-standing doubts about Windows Vista. And later this year, you will see a more obvious approach to redefining the value and value of Windows for our customers. ”
“In the competition between PC and Mac, we beat Apple for 30 sales to one. But Apple, without a doubt, is booming, ”Ballmer writes in a letter, a copy of which went to the Wall Street Journal. - Why? Because they know a lot about providing limited, but self-sufficient products, while our full control is usually inferior to our desire to provide a choice. ”
Ballmer goes on to say that Microsoft will change its approach to working with suppliers of computer hardware, as Apple does, to one in which "there will be no compromise." His plan offers the same approach in the mobile phone market, where he hopes to create “great, self-sufficient products” akin to being offered in the closed ecosystem of Apple, where the company controls almost all aspects of product design.
Ballmer's notes with his comments on the mobile phone industry appeared at the same time with rumors that the software giant from Redmond had recently held a meeting planning an rival to the iPhone. The report jkOnTheRunit is assumed that this device will be based on the company’s commercially unsuccessful product, the Zune player, but the operating system in the device will be a modified Windows Mobile 7 linked to Windows Live services.
In addition, Ballmer noted that Windows and Vista's reputation remain Microsoft's No. 1 priority. He also said that the recent release of Windows Vista SP1 and collaboration with PC makers have resolved many application and device compatibility issues that had previously spoiled the impression of the operating system.
“The time has come to express our opinion,” Ballmer said. - In the coming weeks we will launch a campaign, which will dispel all our customers' long-standing doubts about Windows Vista. And later this year, you will see a more obvious approach to redefining the value and value of Windows for our customers. ”