Proficiency test for online PR

Original author: Jeneane Sessum
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PR people briskly pulled themselves into the Internet in general and social media in particular. The blogosphere seems especially attractive to them. This can not but rejoice. But! Despite the seeming simplicity of this environment, to work with it you need to not only know the decoding of the word “blog” ( we blog - yes, yes), but also know the directions of the underwater currents and the habits of its inhabitants.
I recently read a checklist that was published by one of the American bloggers, tired of illiterate PR managers, who were pushing her their press releases and other promotions. It turned out to be quite simple to adapt to our realities.
So. What questions can a blogger ask a pirate who appears in comments or in a mailbox in order to evaluate his “professional suitability”:
  • Do you have a blog? Can you send a link?
  • What does the word blog mean?
  • Who was the first Russian-language blogger? (at least in LJ)
  • Who is considered the main Russian podcast?
  • What was the most popular question for the President at his first Yandex online conference?
  • Do you communicate with bloggers included in the rating (first 500) of Yandex? Who exactly?
  • Have you ever argued with Apache?
  • Where is he, by the way, now?
  • Is your blog included in the first 5 thousand blogs in the Yandex ranking?
  • How do you read the news?
  • When did you start blogging?
  • LiveJournal login coincides with LiveJournal nickname or not?
  • What is CSS?
  • Have your blog posts ever been quoted in the media?
  • Send links to your blog, podcasts, LiveJournal, Youtube, Flickr, Li.ru. Are you offended by reading the last?
  • Name the people you like online.
  • Name the people who are extremely unpleasant to you. (if this list is empty - instant disqualification)

Based on Allied materials , found on NetMind

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