Second Life: Europeans more than 3 times more Americans

Original author: Duncan Riley
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If Web2.0 is a bubbly hype, then Second Life is the brightest of them. IBM, CNet, Reuters, American Apparel, Coldwell Banker and many others have opened offices in this metaverse, but new Second Life studies show that all these investments may not be profitable.

comScore reported that not only the Germans are more active in Second Life than the Americans, but also that the ratio of Europeans to Americans is more than 3 to 1. The reality looks worse than this statement: only 207,000 US residents went to SL at least once for all of March. The statistics show unique users without adjusting the frequency of visits, so many of these visitors just logged in for fun and never return, impressed by the abundance of sex clubs, casinos and flying genitals.

But this is not so bad news for Linden Lab. More than 777,000 Europeans visited SL in March, 32% more than in January throughout Europe, 70% more in Germany and 53% in France.

When you compare billions of pages of millions of MySpace users with 207 thousand unique Second Life users in one month and the small chance that they will get your representation, given the poor internal search engine and the huge number of competing worlds, the value of investing in Second Life for companies based in USA is rapidly falling.

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