Standalone Blogs vs. Free Blog Hosting

    Everyone who plans to start their own blog, no matter personal or corporate (for an external audience), always faces the question: start a blog on free platforms or install your own engine. This topic is not as straightforward as it might seem at first glance. Why this is so, we will tell you as part of this material.

    Let's start with short definitions - what is standalone and a blog on blog hosting, especially in relation to Runet.
    Standalone blog is a blog that is hosted on a standalone server or shared hosting, using a separate domain or subdomain of your own domain. Here are the most used engines in Runet:
    • Wordpress is the most popular PHP + MySQL engine. A huge number of themes and plugins that implement any additional functionality on the created blog.
    MovableType is a once very popular engine currently running on PHP + Perl + MySQL. There is a free and paid Enterprise version. Interra and e2 are Russian blog engines that run on PHP + MeSQL. Fast enough, with good Russian language and typography. Unfortunately, they do not have as many themes and plugins as Wordpress, and e2 has a very strange license , which is simply unacceptable to many Runet bloggers.

      Blogging Blog- This is a blog created on any of the paid or free platforms. As a rule, you are not involved in the installation of this blog, but simply after registration you will receive a ready-made solution on the blog hosting subdomain. The most popular blog hosting sites according to Yandex.Blogs are (TOP-10):
    Love ♥ Planet Rambler-Planet Jamango LoveTalk

    Precisely because both options have so many positive and negative sides, it is so difficult to make a choice between them.

    Positive sidesNegative sides

    1. You can do whatever you want with your blog, you are the master of everything - content, user accounts, etc.
    2. Such a blog is very easy to monetize. Upon reaching a certain attendance, you can set banners, as well as sell ads in the RSS feed, which will not be visible in the main context of the blog. It is also possible to sell links from your blog, but only if you achieve high performance GooglePR and Yandex TCI.
    3. With ease, you can organize the automatic export of new entries to popular blog hosting sites (cross-posting), thereby keeping several blogs for any audience.
    4. The design of your blog and the set of functional elements is limited only by your imagination and set of knowledge.
    5. A popular corporate blog increases the weight in the search results of the company’s website, located on the same domain.
    6. A huge set of statistics, because you can install any statistics service.
    7. You can use an external blogging program.
    8. The possibility of maintaining such a blog by a group of authors.

    1. The main disadvantage is the need to have server installation skills. At especially high loads, you have to optimize the engines, implement caching, transfer illustrations and videos to additional servers. You also need to regularly spend time updating the engine and backing up.
    2. All standalone engines are more or less vulnerable. It is not recommended to put the blog on the domain of a vital site, because this jeopardizes the entire server.
    3. Costs for a domain and hosting / server purchase. This is especially true of popular blogs with very high traffic.

    Positive sides Negative sides
    1. Free of charge.
    2. It takes a few minutes to get a blog ready for use.
    3. The server side of the blog does not seem to exist for you. Upgrades and backups are done centrally by the blog hosting administration for all users of the service.
    4. With peak loads, the user does not have a headache for the stability of the blog - this is the concern of the service. “The horse has a big head, let it think!”
    5. Convenient social mechanisms - friendliness, bookmarks (favorites). Existence of thematic groups with specific topics for registered bloggers.
    6. There is an opportunity for organizations to create popular communities or in any way support popular existing ones, in order to attract the attention of the target audience to the goods and services being promoted.
    7. Very developed opportunities for commenting, dialogue. Advanced screening capabilities for unwanted commentators.
    1. Not all blog hosting sites allow you to use your domain for your blog. Most often, your blog has a third-level domain, which does not play into the hands of URL memorability, and links from it cost significantly less than from a similar standalone blog. Such a blog can not be of particular benefit to your corporate website, even being very popular. He can only send direct traffic to him, and then, this must be done extremely carefully. The importunity of the blogosphere does not forgive.
    2. Limited variety of design. You can change the minimum of elements, being satisfied with the included themes and the ability to change the meager number of functional elements.
    3. Not all domestic services support working with blog clients. For example, the most popular Russian client BlogJet supports only the services (also blog hosting) and The domestic manufacturer is trying to "assign" the user to the web interface or offers its customers who are not as convenient and functional as the same BlogJet and Co.
    4. Blog data is wholly owned by the service. When you get to blog hosting you will almost always be offered to import data from standalone blog or from another popular hosting, but export is not. However, almost always your data can be exported via RSS, if your blog hosting supports exporting entries via RSS. You can immediately forget about exporting tags and comments, and published illustrations may not be sent to your new blog on another domain.
    5. Your entries must comply with the “User Agreement for the Service”, for the failure of which your blog can be permanently deleted.
    6. At any time, at the whim of the administration of the service, you will have to learn to pay for its further use.
    7. Very meager monetization options. Here you can only promote your services and engage in self-PR. You can also sell links to very popular blogs, but this income is not popular here.

    As a result, we get simple conclusions , despite so many unknowns. If blogging is a job or part of a corporate policy, then most likely a stand-alone solution will be chosen, because the information will belong only to you, and you often already have the right person with the required skill level to maintain the blog. You can also make money on a blog, and sometimes a lot, in comparison with the average salary. A blog on a free hosting is also a great solution, but only for those who do not have cash reserves and luggage of knowledge for its organization and further support. It is also good for those who use the potential of the community and love to listen to other people's opinions, as well as ready for dialogue in the comments.
    Vyacheslav Baransky
    Source: HRC Roiber

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