Usability Bulletin. Issue No. 17



    Professional Conference Social Experience 2008, Moscow May 22-23

    | Registration forms must die!

    | A. Kramer: A few words about usability and online shopping

    | Susan Fowler: Got something to say? Write to User Experience

    | 25 years in usability: a summary of Jacob Nielsen, written by himself

    | Jacob Nielsen: User vs. Design Designer - Overcoming the Difference of Views



    Professional Conference Social Experience 2008, Moscow May 22-23
    The organizers of the User Experience Russia 2007 conference present a new project of the Experience series: on May 22 and 23, the Social Experience 2008 conference will be held in Moscow! The first professional conference is dedicated to the creation, development and increase of profitability of social network projects: social networks, blogosphere, dating, online games.

    Registration forms must die!
    Known fact: site visitors really do not like to register, while the owner of the resource is absolutely necessary. The solution may be the so-called “smooth connection”, which allows you to abandon the customer registration form. This is what Luke Wroblewski, product design director at Yahoo!

    A. Kramer: A few words about usability and online shopping
    "Internet-as-a-place-advertising" is ten times clearer for a business than "Internet-as-a-place-trading". Yes, and most users so far consider paying for goods and services on the web to be unreliable. It’s better to look at the pictures, and then go and buy “live” ... So right?

    Susan Fowler: Got something to say? Write to User Experience
    The editorial board of User Experience magazine, the official publication of the UPA (Usability Professionals Association), invites authors from Russia to publish their articles.

    25 years in usability: a summary of Jacob Nielsen, written by himself
    Since 1983, when I started, the usability market has grown by 5,000%. This is a wonderful job and - still - a promising career for new people. I completely devoted my time to usability in 1983, and a few months ago I celebrated 25 years of experience. It seems like it's time to take an inventory.

    Jacob Nielsen: User vs. designer-designer - overcoming the difference of views
    The better the designer imagines the target audience of the developed product, the less usability testing is needed. But it is impossible to do without analysis and testing. About this is a new article by Jacob Nielsen.
     

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