The porn industry invests in social networks

    The dominance of free and cheap video on the Internet has seriously damaged the professional pornographic film industry in the United States. However, the bigwigs of this business do not give up; they are looking for ways to use Internet technologies for their own purposes. For example, Penthouse Media Group owners have invested $ 500 million in a range of online social projects that specialize in sex dating and organizing swingers.

    Various Inc. took over the Penthouse. and all of its subsidiaries. This company controls over 25 popular social networks with a total number of users over 260 million, including 1.2 million paid subscribers. The most famous site in the Various empire is AdultFriendFinder.com, a social network based on sexual interests. Various various social networks are based on the same engine and on a similar principle, but only for special thematic audiences, for example, ItalianFriendFinder.com for Italians or BigChurch.com for believers.

    According to the management of the Penthouse, social networks should organically fit into the general set of sexual content and services that are delivered to consumers: these are magazines, video products and online services.

    via NY Times

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