Features of national marketing

    Scene: Typical office of a prestigious Russian company.

    Actors:

    I am a typical figure from the Internet (I came to sell the development of a typical Internet project)

    Customer representatives: General Director (white shirt, black suit), Marketing Director (white shirt, gray suit), Advertising Director (white shirt, dark gray suit), PR director (white shirt, beige suit). Everyone over 40.

    - The development and creation of an effective project will allow your company to significantly increase brand awareness, get new channels for product sales, raise the level of work with the partner network ... Clear positioning ... Identification and segmentation of CA groups ... different promotion methods ... Comprehensive service ... marketing ... consumers will ...

    - Yes Yes. However ... our production cycle ... we are not completely sure that the proposed complex is ... so you can guarantee ... low risks ...

    - ... 24/7 ... our customers ... standards ... agrarians of international festivals ...

    - Yes, yes. However, ………

    - ………

    (two hours pass. The chances of success of the event are falling catastrophically. There is a feeling that in front of me is the headquarters of impenetrable white-collar workers who have been educated at least at Harvard, who on the Internet ate just a train of dogs.) .

    - Uhh. Guys, let me say it easier? We’ll make you such an awesome project that the line of customers to your office will stretch beyond the Moscow Ring Road, and competitors as a whole will go into the heat of their own inferiority.

    Minute pause

    - Listen, man, what the hell were you two hours carrying this snowstorm about business processes? Where to put the seal? Wrap?

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