Lebedev is rapping. Opera 34

    original

    All creativity implies a consumer - the
    viewer, listener, reader, connoisseur.
    Commercial creativity (which
    designis, of course) - especially. And
    thisis manifestedin the fact that this very consumer does not run away
    at the first sounds / lines /
    looks,
    creativity should be effective. And niibet ...

    Western industry has for many years made
    contact with its consumer, using the
    achievements of Academician Pavlov, the
    advertisement rang the bell and the consumer was dripping
    money from a fistula inserted into his wallet.
    You will clink an advertisement - and then, like an echo, a
    coin rings: it
    worked !! ..

    As a result, we observe an almost perfect society:
    on the one hand, professional advertising,
    with the help of crowds of
    psychologists,
    copywriters,
    designers,
    compiled; on the other, yes, mother -
    consumers will not buy another for ever and ever.

    The basis of this harmonious union
    is a simple truth -
    (no, not a cultural bald spot)
    Like the facade of the Moscow Youth Theater, the
    product must meet the request - primarily aesthetically.
    And the industry has chosen the democratic path -
    (like, so that it would not be depressing to work) to
    try to do both good and beautiful.

    But this is in Pendosia ...
    And what about Russia?

    Let's move to this side of the Atlantic.
    And let's go a little east, where the batiks paint.
    We ended up at home. What do we see?
    What tastes did the people cultivate in themselves?
    Oh 4ert, come out!
    What does he like and what is he willing to pay for?
    Ivan, I don’t want to jerk off for this ...

    By default, the people are the secret keeper of the
    standards of tastelessness, vulgarity of the cloister,
    illiteracy, kitsch, cheap stuff and misunderstanding.
    To change these settings,
    you need to spend years on education.
    This must be done unobtrusively, but persistently.
    Then there will be a glorious society!

    As a result, we observe an almost perfect society:
    on the one hand, professional advertising
    compiled with the help of super-designers;
    on the other, yes, mother -
    consumers will not buy another for ever and ever.

    And the main thing is to develop, to be treated, to study,
    to work, to get married (or maybe not) - to become full-fledged, useful for society ...
    And to make a design for modern tastes:
    like Zaha Hadid, Art Lebedev or Prada ...

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