The truth about "Bye Nokia"

    Artemy Lebedev Studio announced the termination of the contract with the Finnish company Nokia. Despite the fact that the Studio’s official website speaks of its own initiative to terminate cooperation, according to Nokia, the Finnish company itself initiated the cancellation of the contract. Market participants are perplexed about the behavior of a famous designer.

    According to CNews, the Finnish mobile phone manufacturer, Nokia, has terminated the contract with Artemy Lebedev's design studio. Today on the official website of Lebedev, a message appeared about what happened. The studio presented the incident as a result of its own initiative. However, a CNews source in the Studio said that the termination of the contract was at the request of the customer company Nokia.

    According to market participants, the reasons for what happened are obvious - Artemy Lebedev Studio is not a client-oriented company, and therefore, in most cases, it fails to maintain good and especially long-term relationships with customers. The proper attitude to the customer in the case of the world-famous Nokia brand was especially important, and, according to some reports, it was the Studio’s neglect that caused the contract to break.

    “For Nokia, in my opinion, this is a positive development. There is reason to believe that, starting from this moment, the Internet representation of the company will finally begin to adequately work and function. As for Lebedev Studio, most likely, the consequences of what happened can be such that the company “closes the doors” to the Western market, ”said Eldar Murtazin, a leading analyst at Mobile-Research Group. According to the expert, the reasons for the incident are clear - Artemy Lebedev Studio’s business style often does not coincide with the standards adopted by large companies, as was the case with Nokia and MTS.

    “In accordance with Nokia’s SOX business and financial reporting standards, we are required to evaluate all service providers at least once every 3 years,” Victoria Eremina, Nokia’s representative in Russia, told CNews. - This assessment is carried out by organizing a tender, with the invitation of other participants on an equal footing. In the case of Artemy Lebedev Studio, which has been working with us for more than 4 years, a tender was also held, and the Studio could not win it. In this regard, the contract was terminated. The tender results were announced at the end of April 2007, and the Ukrainian agency E-Development, affiliated with Kvazar-Micro, won the tender based on their results. The agency has proven itself when working on the Nokia website in Ukraine. ”

    This is not the first such incident for Artemy Lebedev Studio - earlier the company broke off the contract with MTS after seven years of cooperation. According to CNews, this happened because MTS - being dissatisfied with the deadlines for the work and their price - unilaterally changed the terms of the contract. Artemy Lebedev Studio did not accept the new conditions, which led to the termination of cooperation.

    Source: cnews.ru

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