The president is our everything. And even a dental technician. According to Yandex ...

    Foreword

    Not so long ago, I created a topic on the searchengines.ru forum called “Ass Effect”. Such a strange, and as it may seem, provocative name was not chosen casually. In brief, it was said that the site vesti.ru settled in fifth place in the Yandex search engine at the request of “ass”. Moreover, at the request of “news” or “information portal” it can not be found on the fifth page of the issue. By the way, for the time that has passed since the creation of that topic, vedomosti.ru has already overtaken it - they are in third position.

    What is the matter? At first glance, everything is very simple. There are 2-3 sites, absolutely nothing, in terms of the weight they transmit, containing a link to these news portals with such an anchor, and there are a huge number of pages containing a link to them, but without this anchor. Moreover, the text of such pages contains a multiple repetition of this same "ass." Well, in general, people link to some news story, and the discussion begins, in the style of “Oh, it's a complete ass! Putin kissed the boy in the stomach !!!!! " etc.

    Thus, the link ranking algorithms in Yandex, in fact, clearly show their complete failure, in terms of countering spam, because it is clear that in this way, any competitor can be put on the “defamatory” top for “bad” requests. At the same time, as it turned out, with so many pages containing the right word, link anchors no longer play such a role as many still believe. And actually the fact that the “poor” optimizers spend heaps of money both their own and their clients, ordering very delusional opuses written by professional copywriters, spend time and money posting these “articles” on supposedly significant and authoritative sites, is even more depressing. and here ... just a huge amount of absolutely pointless nonsense in the comments gives such a wonderful effect. Just the content of the page came to the fore, or rather a quantitative indicator of the occurrence of the word in the request to the PS, and the presence of a link to the victim. Although in the search results, Yandex indicates that the site was found at the link ...

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