June 14, 2007 at 15:16Targeted advertising market expects explosive growth
Companies are more than seriously interested in targeted online advertising. An example of this - in the last month, four major transactions were completed: Google - DoubleClick, Yahoo! - Right Media, WPP Group - 24/7 Real Media and Microsoft - aQuantive.
Analysts at eMarketer are confident that global spending on targeted advertising will increase from $ 575 million in 2007 to $ 1 billion in 2008, and by 2011 the market will be $ 3.8 billion. The graphical growth process illustrates this.
via eMarketer
Analysts at eMarketer are confident that global spending on targeted advertising will increase from $ 575 million in 2007 to $ 1 billion in 2008, and by 2011 the market will be $ 3.8 billion. The graphical growth process illustrates this.
via eMarketer