May 22, 2007 at 11:11By 2010, US online trade will reach $ 329 billion
According to the forecasts of the research firm Forrester Research, by 2010 the volume of online trade in the United States will reach $ 329 billion. To help North American retailers increase their competitiveness and profitability by introducing new custom features, Cisco launched a regional e-commerce market research for the second year in a row. A study by Cisco’s Internet Business Solutions Group (IBSG), Cisco, showed that Scion (a Toyota Motor subsidiary in North America) has unique experience in attracting customers under the age of 35. .
In this area, Scion has even outpaced retail giants such as Wal-Mart, Sears, and Circuit City. Last year, the Scion site was not included in the list of leaders, but this time it won first place. Scion was established in 2003 to attract young customers.
Today, its youth recognition index is 80%. One of the reasons for Scion's success is the interactivity of its site and its clear focus on the end user.
In the course of the study, Cisco IBSG conducted a comparative analysis of 27 North American Web sites of three types: Global 300 (sites owned by the world's largest companies), Web 15 (the most popular websites) and Innovators (sites with innovative solutions) )
All sites were compared by five parameters: ease of use, personalization, content, interaction with the visitor and transactions. In addition, the researchers examined two aspects of online trading from the point of view of the buyer: the basic characteristics that any self-respecting website (an intuitive graphical interface, search functions, convenience of shopping) must have, and new functions that expand the capabilities of the user (social networks, multi-channel integration, etc.
“Sellers want to provide customers with increasingly interactive and engaging features, including video. At the same time, they are increasingly using the methods of the well-known YouTube site to strengthen ties with customers, said Mohsen Moazami, Cisco Vice President of Retail Solutions.
“We are convinced that video technologies really help sellers strengthen user loyalty and increase business profitability.”
In this area, Scion has even outpaced retail giants such as Wal-Mart, Sears, and Circuit City. Last year, the Scion site was not included in the list of leaders, but this time it won first place. Scion was established in 2003 to attract young customers.
Today, its youth recognition index is 80%. One of the reasons for Scion's success is the interactivity of its site and its clear focus on the end user.
In the course of the study, Cisco IBSG conducted a comparative analysis of 27 North American Web sites of three types: Global 300 (sites owned by the world's largest companies), Web 15 (the most popular websites) and Innovators (sites with innovative solutions) )
All sites were compared by five parameters: ease of use, personalization, content, interaction with the visitor and transactions. In addition, the researchers examined two aspects of online trading from the point of view of the buyer: the basic characteristics that any self-respecting website (an intuitive graphical interface, search functions, convenience of shopping) must have, and new functions that expand the capabilities of the user (social networks, multi-channel integration, etc.
“Sellers want to provide customers with increasingly interactive and engaging features, including video. At the same time, they are increasingly using the methods of the well-known YouTube site to strengthen ties with customers, said Mohsen Moazami, Cisco Vice President of Retail Solutions.
“We are convinced that video technologies really help sellers strengthen user loyalty and increase business profitability.”