I do not want to say that Habrahabr is a resource aimed only at making profit with the help of free "content cows"

    Points of view ...

    Returning to the question of monetizing content on Habrahabr and using various models of this process, I suggest that you familiarize yourself with the opinions of our colleagues ...

    Sergey Rudnyaev, a specialist in advertising and pr on the Internet, believes that social networks "have what the advertiser needs - clear an audience loyal to the project (and therefore loyal to the advertised products) and spending considerable time on the site. "

    He is also convinced that many well-known social Internet projects, for example, Habrahabr, will be able to significantly capitalize in the future:
    " I do not want to say that Habrahabr is a resource aimed only at making profit with the help of free" content cows ", but, for example, the fact that you can’t delete your account (at least at the time when I tried to do this), indicates that the number of registered users (and possibly all user data) will appear in commercial offer for investor / advertiser. I hope this will not be so. After all, it is prohibited by the law on personal data . ”

    Another expert, Vladislav Kochetkov , spokesman for Finam, also highly appreciates the advertising potential of social networks:“ The communities formed within them represent interesting target groups for advertisers who have already become noticeably active in this segment. "
    In addition, blogs are a good tool for influencing targeted audiences.According to Vladislav Kochetkov, "... more than 70% of social network revenues in the future will be revenues from the provision of PR services and sponsorship.
    In this, for example, Habr has a very good potential. This is a high-quality product that will surely be in demand advertiser.
    If we talk about the Russian Internet, the potential advertising capacity in the blogosphere today we estimate at 30-50 million. dollars a year. Another thing is that for various reasons, this potential is still not implemented . " Moreover, these reasons, he believes, to a greater extent lie outside the Internet.



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