Virtual operator Euroset relies on “content”

    Euroset launched the commercial operation of its virtual operator of the same name. So far, only residents of the Samara region can become Euroset subscribers; within a month, “connection” is expected in the Saratov and Ulyanovsk regions, the republics of Bashkortostan and Mordovia.

    The Euroset partner was the mobile operator SMARTS, whose head office is located in Samara.

    According to the press center of Euroset, the new virtual operator does not plan to dump and arrange a “price collapse”: the main emphasis will be placed on the convenience of subscribers in access to mobile content - ringtones, pictures, etc. The peculiarity is that all content on the wap-portal will be available for download for free, and subscribers will only need to pay the cost of traffic. In addition, taking an example from the notorious YouTube, the company plans to soon open for visitors to the portal the ability to post its video files.

    Yesterday, 62 people connected to the new virtual operator in Samara call centers. According to a spokesman for Ochir Mandzhikov, an advertising campaign is not planned in the next couple of months: it will be a "break-in period for technologies."

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