How to make money publishing videos

It's no secret that now we are at the very top of the boom of online video. Many new generation services, primarily YouTube , have made watching videos on the Internet a normal everyday activity for a regular Internet user, such as reading email and breaking news. Moreover, each owner of a modern mobile phone can record a video and publish it on the Internet himself, not to mention those users who have been engaged in video filming for a long time - they will gladly agree to receive money for their hobby. For video enthusiasts and independent movie publishers, the Internet is becoming a new source of income.

About the new services that allow the video enthusiast to earn money, writes Scott Kisner in the book“The Future of Web Video: New Opportunities for Producers, Entrepreneurs, Media Companies, and Advertisers . ” On his website, the author published a large excerpt from the book, which lists all the well-known commercial video services with a description of the business model of each of them. This is perhaps the most detailed review of this sector of the market, which can only be found in the public domain. We publish a brief squeeze out of it.

1. Atom Entertainment , operating since 1999, is now the property of MTV Networks / Viacom.
Short films are accepted, including animated films, usually up to five minutes. They undergo a rigorous selection process, after which the best get the opportunity of exclusive placement on the site. An exclusive contract is usually concluded for a specified period. Payments to the author depend on the popularity of the video, sometimes paid in advance. Since the launch of the service, more than $ 3 million in fees have already been paid. There is a special program for the best producers who receive a deposit to create work exclusively for AtomFilms. The sister site of Addicting Clips accepts any content. The authors of the most popular videos there receive $ 500.

2. Revver , 2005
Amateur shooting, life stories. Maximum file size: 100 MB. This service resembles YouTube, but only at the end of each video is a small ad fragment placed. The author receives half the profit from showing ads, and only those views are paid, after which the user clicked on the advertising link (from 75 cents to a dollar for the transition). Affiliate sites that host video links receive 20% of advertising revenue. The technology allows you to take into account clickthroughs on sponsored links, even if the video file is sold in thousands of copies over the Internet.

3. TurnHere , 2005.
Places advertising videos about local restaurants, companies, residential areas, three minutes or less. Videos about advertisers are shot by their order, and the operator traveling to the place of shooting receives from $ 200 to $ 1,000 for each order. The material then becomes the full property of TurnHere, along with the source. The company plans to shoot up to 25,000 videos a year.

4. Metacafe , 2003.
Entertaining, funny videos up to 6 minutes. Animal filming is especially encouraged. Payment is charged for those materials, the number of views of which has exceeded 20,000, at the rate of $ 5 per 1000 impressions. This is one of the most visited video services on the Internet.

5. CustomFlix , 2002.
Any content up to 20 minutes long (downloadable files) or over 70 minutes (video rental) is accepted. The author receives 50% of the profit from the sale of his works in the Unbox store . This is a good offer for independent filmmakers.

6. Brightcove , 2005.
Any content of any length. Videos are either put up for sale (at least 99 cents), or laid out for free, but with advertising. In the first case, the author receives 70% of the profit, in the second - 50%. Affiliate sites receive 20% of advertising revenue. In the case of the sale of content, the publisher himself sets the deduction rate for partners from his profit.

7. The Yahoo! Current Network 2006
First-person reports on travel, culture, sporting events, cars. Authors whose videos have been selected receive $ 100 each. If the clips are then selected for display on a cable TV channel (site partner), then the fee increases to $ 500– $ 1,000. Under the terms of the contract, the author transfers three months exclusive rights to the service to his video by the very fact of uploading it to the site, even if the video does not pass the selection.

8. GreenCine Video-on-Demand , 2002.
Author's film, full-length or short (preferably, longer than 25 minutes). The preview of the material takes 10-15 days, after which a non-exclusive contract is concluded. The author receives deductions of about 50% of each order of his movie in the paid network "video-on-demand". They are sent to watch 20 films a day.

9. ExpertVillage.com
Training films on specific topics (for example, kickboxing or makeup lessons). Each film should consist of 15 parts 1-3 minutes long, with an expert in the frame. The author receives $ 300 per film and gives exclusive rights to the video. The total budget of the site last year amounted to $ 2 million (75,000 videos).

10. EZTakes , 2003.
Full-length documentaries, anime, educational films. The author himself sets the price at which the video will be sold, and the site holds deductions in the amount of 30% to 35%.

11. DivX Stage6 , 2006.
Any content of any length in DivX format. The author sets the price, the site holds 10% plus $ 0.0033 for each megabyte of traffic. To watch the video, the buyer must install the free DivX Web Player.

12. Break.com , 1998.
Short video clips up to three minutes or author’s films over this limit (with a plot), short flash animations, games. Content is selected by the editors of the site. For short clips (animals, dances, jokes) they pay $ 400, for films, flash animations and games - $ 2000.

thirteen.Blip.tv , 2005.
Any content up to 100 MB. A 15-second commercial based on the CPC or CPA model is embedded in each video, that is, advertisers pay either click-throughs or specific actions (for example, purchasing a product), and the author receives 50% of the revenue as soon as they accumulate $ 10.

14. Eefoof , 2006.
Any content. The site was launched recently, in July 2006, but has already received sufficient fame. The author receives part of the profit from advertising, and the advertisement is not inserted directly into the video clip, and the profit comes only from banners and text ads on the site.

15. Cruxy , 2005
Any content of any length, a variety of file formats. With the sale of each file, the site takes a small bribe of 3% plus 10 cents. Payment is made through PayPal, transactions at the expense of the author. This is the cheapest video selling site. With a $ 2 video, the author gets $ 1.69.

16. Panjea , 2006.
Any content. The author receives 80% from the sale of each file, and from 50% to 85% of advertising revenue from free videos. Payment via PayPal with the accumulation of $ 25 in the account.

17. Dovetail.tv , 2005
Any professional content, or at least looking as such. Each video producer creates his own channel and uploads there in high quality, in DVD format or high-resolution video. Films are downloaded free of charge to viewers through the Dovetail proprietary program, and from each download the author receives 10 cents.

18. Lulu.TV , 2006
Any content up to 200 MB. This company makes money on the authors themselves. All of them are required to pay a monthly fee of $ 15 per month, and 80% of this amount is paid for fees. The distribution of money depends on the number of videos viewed on the site. Thus, only authors of the most interesting videos remain in the black. This business model, similar to a financial pyramid, encourages authors to independently promote their videos and attract viewers to the site.

19. Google Video , 2005.
Any content of any length. A normal system of royalties does not yet exist, but the best authors receive a fee.