December 20, 2006 at 13:48"Runner" begins to accept any sites
Previously , only sites with an audience of at least 500 unique visitors per day were accepted to participate in the Begun contextual advertising system . However, on December 9, the company made changes to the terms of cooperation posted on the site. Today, these changes are officially confirmed.
Simultaneously with the announcement of this news, the Begun website stopped working for a while and began to display a “DB Error” message.
Apparently, the Internet audience appreciated the offer of the “Runner”. In order to enter the contextual advertising system, it is now enough for the web publisher to register and instantly receive a code for installation on the site. Broadcasting contextual ads and banners, and, accordingly, earning revenue begins immediately after the code is posted. According to the new rules for admission to the network, almost any website with traffic from two unique users per day can become a Beguna media partner.
Despite the free entrance, all partner sites are still being tested for compliance with the requirements of the “Runner” to the content, as well as the quality, sources and geography of the audience. The Begun company reserves the right to refuse cooperation with any site.
For Begun advertisers, open registration of partners means an increase in the number of potential customers. The new dimensions of the network will allow not only quantitatively, but also qualitatively to strengthen contacts with any, even the narrowest audience.
Over the past year, Begun has been actively improving contextual advertising technologies: it has implemented innovative forms of advertising, introduced behavioral targeting technologies, as well as a contextual media product. At the same time, there was a decrease in the entry threshold for advertising sites.
In a published press release it was reported: “For five years, Begun has accumulated experience serving numerous partners of the affiliate network, developed advertising technologies, and improved audience quality control algorithms. The growth potential of the advertising network and the high demand for contextual products forced Begun to constantly lower the threshold for sites to enter the service. ”
Thus, now the "entry threshold" is reduced to almost zero, as in Google AdWords . It is obvious that soon Yandex.Direct will follow the example of competitors in the struggle for the “long tail” of advertising sites. Today, Direct has set a limit of 300 unique visitors per day.
Simultaneously with the announcement of this news, the Begun website stopped working for a while and began to display a “DB Error” message.
Apparently, the Internet audience appreciated the offer of the “Runner”. In order to enter the contextual advertising system, it is now enough for the web publisher to register and instantly receive a code for installation on the site. Broadcasting contextual ads and banners, and, accordingly, earning revenue begins immediately after the code is posted. According to the new rules for admission to the network, almost any website with traffic from two unique users per day can become a Beguna media partner.
Despite the free entrance, all partner sites are still being tested for compliance with the requirements of the “Runner” to the content, as well as the quality, sources and geography of the audience. The Begun company reserves the right to refuse cooperation with any site.
For Begun advertisers, open registration of partners means an increase in the number of potential customers. The new dimensions of the network will allow not only quantitatively, but also qualitatively to strengthen contacts with any, even the narrowest audience.
Over the past year, Begun has been actively improving contextual advertising technologies: it has implemented innovative forms of advertising, introduced behavioral targeting technologies, as well as a contextual media product. At the same time, there was a decrease in the entry threshold for advertising sites.
In a published press release it was reported: “For five years, Begun has accumulated experience serving numerous partners of the affiliate network, developed advertising technologies, and improved audience quality control algorithms. The growth potential of the advertising network and the high demand for contextual products forced Begun to constantly lower the threshold for sites to enter the service. ”
Thus, now the "entry threshold" is reduced to almost zero, as in Google AdWords . It is obvious that soon Yandex.Direct will follow the example of competitors in the struggle for the “long tail” of advertising sites. Today, Direct has set a limit of 300 unique visitors per day.