Contextual advertising embedded inside podcasts

    The Podzinger advertising platform provides for the introduction of small audio clips or videos at the beginning of each podcast. The duration of the advertising fragment will be 5-10 s. It will be introduced not just like that, but taking into account the topics of the podcast and keywords. It will be contextual, extremely relevant advertising.

    Launched in January of this year, the startup Podzinger offers podcasters to register in their search engine and indicate the address of the RSS feed. Content is accepted in English and Spanish - only for them it is now possible to select contextual advertising.

    By registering in the system, the podcast automatically accepts the terms of the advertising agreement, according to which he receives 50% of advertising revenue in his podcast. Payments are made through PayPal .

    After registering new audio and video content, the Podzinger search robot downloads and automatically indexes this content for full-text search. In this case, speech recognition technologies are used, on which the parent company BBN Technologies has been working for 30 years .

    Further introduction of keyword advertising into the podcast seems to be a matter of technology. This happens in much the same way as on a regular search site, only contextual advertising is not a text link, but an audio or video fragment.

    Startup Podzinger is actively trying to attract advertisers by positioning its site as the only full-text podcast search engine on the Internet.

    For regular podcasters, the Podzinger affiliate program is perhaps the first real opportunity to earn money. Earlier, cash income was available only to the most famous and popular podcasts. They found sponsors for themselves and entered into advertising contracts with them directly.

    Podzinger was the first company in the world to create such an advertising platform. Competitors in the person of Blinkx.tv , Truveo and Google Video have not yet responded, but they are also developing in this direction.

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