The US SEO market has almost stopped growing

    A special study of the search engine optimization market was published by MarketingSherpa . Experts note that hundreds of companies and private consultants work in this market in America. Customers of their services are marketers who are involved in the promotion and promotion of sites.

    Traffic obtained with the help of SEO-specialists is the most desirable for site owners. From the search site come users who are really interested in the desired services and are actively interested in this topic. These are almost ready customers. SEO traffic from search sites is also valuable because it is free. Its quality is even higher (69.2% ROI) than traffic from search advertising (57.5% ROI), but the site owners do not pay for each conversion.

    All of the above fuels marketers' interest in search engine optimization. After the decision is made to start the relevant activities, a dilemma arises: do you optimize yourself or contact specialists? MarketSherpa Market Research Provides Food For Thought.

    The study showed that if SEO-events are carried out on their own, website traffic increases by an average of 73%. If this work is a professional optimizer from the outside, then the traffic growth is on average 110%, that is, the audience of the site more than doubles.

    Given all of the above, it is not surprising that the search engine optimization market has grown at a very rapid pace in recent years. In 2004-2005 its annual growth was already 124%. Surprisingly different. For unknown reasons, now the SEO industry has almost stopped its development. This year, according to MarketingSherpa, the size of this market financially grew by a tiny 6.7%.

    Perhaps the American SEO market has reached its ceiling? According to experts, over the next year, marketers will spend about $ 10 billion on SEO . Maybe this is the limit.

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